Campaign Activation Specialist

2 weeks ago

London, United Kingdom Samsung Electronics Full time

Position Summary

Samsung Ads is responsible for identifying, valuating and determining new opportunities within the digital media and advertising industry with the goal of creating scalable services and businesses on top of the global footprint of European Samsung Smart TVs. The team is working to bring value for partners, advertisers, and agencies through its unique insights into TV viewership in the shifting media landscape

We are a rapidly growing team working to build a unique, world class advertising organisation with a steadfast focus delivering real results to customers

Having won AdAge Best Places to Work Award 2020, we are looking for a person who likes early stage opportunities and would like to join a rapidly growing team to help define the next chapter within a nascent hyper growth advertising business.

Role and Responsibilities

The Campaign Activation Specialist is a key role that is responsible for collaborating with our Client Solution Managers (CSMs) prior to campaign launch, to ensure success campaign execution. This person is central to working with internal teams to ensure campaign success, liaising between Ad-Ops and CSMs.- Partner with Account Management team (Account Executive and Client Solution Manager) through each step of the campaign process; from ideation to implementation to post-campaign reporting- Assist in RFP responses to ensure ease of setup by ad-operations team- Advise on strategic media plans based on campaign objectives and budgets- Liaise between CSMs and Ad-Ops to ensure successful campaign execution, including asset deliverables, timelines, tags and KPIs- Partner with Ad-Ops to troubleshoot delivery issues and proactive optimisation strategies- Work with CSMs and Inventory team to understand inventory availability and options for delivery- Review creative and assets to ensure no assets are missing and full compliance of all trackers fired- Validate campaign setup to ensure performance will be in line with customer expectations- Monitor campaign delivery to ensure campaigns are running as expected and targeted objectives are met- Measure and communicate campaign performance to the Account Management team throughout the duration of the campaign, including post campaign wrap ups- Produce reports and recommendations

Skills and Qualifications

To be successful, you will possess the following skills and attributes:
- Proven hands on experience managing, optimising and analysing RTB online advertising campaigns in a DSPAble to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs.- In depth understanding about Viewability, Optimisation, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendors such as MOAT, DoubleVerify, Nielsen DAR and others- Excellent communication skills, highly detailed oriented and organised- Computer literate with superior knowledge of Excel; vlookup, pivot tables and other such functions- Computer literate with superior knowledge of Excel- Strong ability to assess priorities and multi-task- Effective time management skills- Adapt to fast-paced environment and take direction from multiple stakeholders- Ability to develop relationships with customers (internal and external), suppliers and co-workers- Excellent analytical thinking and problem-solving skills- Highly motivated to learn and work in digital technologies

What does success look like?

The success of our business to date has been driven by our customer centric approach, with success ultimately measured by our client retention.

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