Campaign Activation Lead

Location: London UK Subject to ConsultationAbout the role The Campaigns Activation Lead is responsible for the strategic deployment and execution of digital marketing campaigns across EMEA ensuring alignment with business objectives and centrally defined plans. The role drives execution excellence across geographies and digital channels managing budgets and agency partnerships to deliver measurable impact. Key responsibilities include overseeing the end-to-end activation processfrom agency briefing to performance monitoringwhile generating insights and sharing updates to support transparency and optimization. The role also leads Account-Based Marketing (ABM) initiatives targeting priority accounts and personas leveraging digital touchpoints to deepen engagement. Additionally the Campaigns Activation Lead owns the management and optimization of social media and digital advertising channels including paid media strategies organic content planning and channel-specific execution in collaboration with internal teams (example - sub-regional marketing) and external partners.KEY RESPONSIBILITIES: Lead the activation of digital marketing campaigns across EMEA ensuring alignment with global strategies and local market needsCollaborate closely with the central campaign planning team responsible for overall campaign strategy and communications to ensure seamless execution and message consistencyDevelop and implement channel strategies (social paid media programmatic etc.) that deliver on campaign objectives and maximize performance across digital touchpoints.Maintain and govern all owned social media accounts to ensure proper access control security and complianceDevelop and implement a long-term agency strategy to enable scalable high-impact digital campaign activations across EMEA. Select and onboard agency partners aligned with business goals and sub-regional needs. Define scopes of work performance expectations and governance models to ensure strategic alignment and execution excellencePartner closely with the communications team and the Marketing Operations Manager to ensure seamless deployment of ABM campaigns through the companys marketing technology stackCo-develop governance frameworks with content and brand team members to guide campaign deployment ensuring consistency in messaging visual identity and audience experience across digital marketing touchpointsDefine and align campaign KPIs with business objectives to ensure meaningful measurement of impact and effectiveness. Establish governance models for campaign performance tracking reporting and accountability across teams and platforms.About YouA Degree or professional qualification in Business administration Sales Marketing Communications or other relevant field of studyProficiency in using marketing automation platforms such as Dynamics Real Time Marketing with hands-on knowledge of paid media platforms (LinkedIn Ads Meta Ads Google Ads programmatic DSPs)Basic understanding of Optimizely content management systems (CMS)Experience with campaign dashboards reporting tools (e.g. Power BI) and A/B testing frameworksStrong grasp of data privacy regulations (e.g. GDPR) and compliance in digital marketingAbility to define and track KPIs across digital channelsExperience in Account-Based Marketing (ABM) and driving engagement with priority accountsProven ability to develop and implement an agency strategy for digital campaign activations including partner selection governance and performance managementSkilled in cross-functional collaboration with the broader marketing team to leverage MarTech platforms effectivelyExcellent English verbal and written communication skills. Key Skills Business,Marketing,Key Decision Makers,Active Directory,Customer Service,Performance Evaluations,Federal Regulations,Communications,Account Management,Project Management,Facebook,Minimum Data Set,Budget management,Powerpoint,Direct Reports Employment Type : Full-Time Experience: years Vacancy: 1