Gtm Lead, Emea

1 week ago

London, United Kingdom Rippling Full time

**About Rippling**

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

After becoming one of the fastest growing startups in the United States ($0 $11B) Rippling is quickly growing in EMEA and is poised to scale.

That’s where you come in.

We’re looking for a seasoned marketer with a general manager mindset to lead our Go-to-Market and product marketing efforts for EMEA. You’ll combine local market insights with a deep understanding of our products in order to determine the right strategy, initiatives, positioning, and messaging to win in each country. You'll love this role if you have a strong ownership mentality, customer-centric mindset, a knack for messaging and positioning, and the ambition to help build a GTM motion from 0 to 1.

This position reports to the Director of GTM in the US and is based out of Dublin or London.

**What you'll do**:

- ** Lead full-funnel EMEA marketing strategy **for our core products (ie UK payroll) and attach our global products (ie EOR) with a general manager’s mindset.
- ** Create GTM fundamentals,** including identifying the messaging, positioning, and playbooks for each country.
- ** Synthesize and broadcast insights** about local markets, target audiences, personas, and competitors to ensure alignment with local norms, regulations, and market demands.
- ** Equip sales and marketing teams** with the tools they need to win: sales decks, web pages, competitive intelligence, etc.
- ** Serve as the point of contact for core HR marketing**, creating an always-on feedback loop of EMEA perspectives into global campaigns and driving alignment.
- ** Own the localization of existing assets and the creation of new**, EMEA-specific assets, including web presence.
- ** Collaborate with EMEA and Global stakeholders across sales, marketing, and product** to execute cross-functional initiatives (e.g. country-specific product launches) that move the business forward.

**Qualifications**:

- 8+ years of experience across consulting, business operations, general management, product, or product marketing. B2B SaaS experience is strongly preferred.
- Strong communicator with proven ability to translate customer and market insights into crisp GTM messaging
- Superb collaborator and project owner. From Day 1, you’ll need to align stakeholders across multiple teams.
- Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Structured thinker with strong analytical and research skills.
- Sweats the details - small and big, alike.
- Understanding of culture and buying habits in at least one of: UK, DE, FR, IE, and NL.
- A hacker’s mentality. You obsess over finding novel ways to hit goals—even when the conventional wisdom says you’re wrong.
- Fluency in English.

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