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Senior Digital Marketing Executive Digital
2 weeks ago
We have an exciting new opportunity to support on-going growth within our digital marketing team.
We work with customers in every walk of life in the UK, and we need an innovative marketing team to reach them all. You could be part of this exciting growth opportunity, with a company that puts sustainability at the core of our approach.
We are looking for a Senior Digital Marketing Executive / Digital Marketing Manager with experience across the full breadth of digital disciplines where you will play a key role in supporting the development and delivery of two new transactional websites(Project MI-2).
Reporting into the Digital Manager and working closely with the wider marketing team and other colleagues (including HQ based in Paris) to deliver activities and initiatives in support of our wider marketing and business strategies.
This role would suit a confident team player who is highly organised, results driven, display excellent attention to detail and the ability to work well under pressure and to tight deadlines.
**Some of the responsibilities include**:
- Share ownership and accountability of all things digital marketing across key business sectors
- Support the development and deployment of new websites (Project MI-2) to the UK and the Irish markets
- Create, deploy and monitor online content using our CMS & e-commerce systems with a focus on SEO and UX
- Influence and assist designing and building of automated marketing campaigns to provide autonomous on-going engagement with new leads and existing customers
- Support with the build, implementation, management and reporting of paid lead generation activity
- Implement and manage website and landing page tags using Google Tag Manager
- Design, build and use landing pages to support our lead generation and sales activities
- Work closely with CRM and marketing teams to ensure correct use of data across campaign activity
- Use analytics and other tools to track, analyse and produce regular reports showing effective performance and ROI
- Collaborate with the wider marketing team and business to improve the impact of campaigns, projects and communications
- Use and share industry best practices to deliver the best for our visitors and customers
- Some agency management will be required to deliver high impact, cost effective content and campaigns
- Assist in the development of processes to streamline activity and efficiencies across the digital and wider marketing team
- Build and maintain strong relationships with team members and stakeholders across the business
- Work closely with Head Office to ensure campaigns are delivered to group best practice
**Benefits**:
- Commitment to training and development
- Hybrid working
- Flexible holidays (buy/sell)
- Annual discretionary bonus
- Company contributory pension & life assurance
- Free parking
- Cycle to work scheme
- Subsidised on-site canteen
**Essential Skills**
- An IDM, CIM / other relevant (marketing) qualification is desirable, but not essential
- Expert level use of CMS (e.g. Jahia, WordPress, HubSpot, Umbraco etc )
- Be technically competent with website hierarchy, architecture and SEO practice
- Good knowledge of HTML (CSS and JavaScript a bonus)
- Experience using Google Analytics, AdWords, Google Tag Manager, Search Console and SEO tools (Search console, Screaming Frog, Moz, Semrush. Ahrefs etc )
- Proficient with Microsoft Office suite is necessary
- Use of Adobe Creative Suite (Photoshop) is desired, but not essential
- Excellent organisational planning skills with a very high level of attention to detail is necessary
**About Company**
We're one of Europe's leading suppliers of papers, communication and packaging materials into the print, visual communications, office and publishing markets.
You probably, see, touch and use our products every day, what you don't see is the innovation, expertise and dedication that gets them there.
This is a great opportunity to join an innovative company who puts the customer at the heart of everything we do.
