Head of Marketing

**Job Title**:Head of Marketing

**Location**:Office based role - Knowsley (Head Office)

**Department**:Marketing

**Salary**:£50,000 - £55,000 + Performance Bonus

**Employment Type/Hours**:Full time / Permanent - 40 hours per week

**About the Role**

This is a perfect opportunity for an experienced senior marketer, or a marketing manager looking to take the next step in their career.

**Key Responsibilities**:
**Strategy and Leadership**:

- Develop and implement a robust, long-term marketing strategy to achieve business goals and targets.
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, innovation, and accountability.
- Manage the marketing budget effectively, ensuring a high return on investment (ROI).
- Stay ahead of industry trends, competitor activities, and emerging technologies to keep our marketing strategy at the forefront.

**Brand Management**:

- Build and strengthen the company's brand identity and reputation across all channels.
- Ensure all marketing communications are consistent with the brand's voice, tone, and visual identity.

**Digital Marketing and Demand Generation**:

- Develop and execute integrated campaigns to generate high-quality leads and drive customer acquisition.
- Analyse campaign performance data to optimise strategies and improve effectiveness.

**Content and Communications**:

- Lead the content strategy, including the creation of engaging and valuable content (e.g., blog posts, white papers, case studies, videos, webinars).
- Manage public relations (PR) and media relations to secure positive press coverage and enhance brand visibility.
- Oversee internal and external communications to ensure a consistent message.

**Graphic Design**:

- Design collateral for Online and Offline media
- CRO: Implement designs for split and multivariant testing
- Design Landing pages (along with the Digital Manager) for campaigns, ads and CRO initiatives.
- Ensure brand consistent is maintained within designs.

**Market Research and Analytics**:

- Conduct market research to identify target audiences, understand customer needs, and uncover market opportunities.
- Utilise marketing analytics and data to measure the effectiveness of all marketing activities and make data-driven decisions.
- Prepare and present regular reports on marketing performance to senior leadership.

**Cross-functional Collaboration**:

- Work closely with the Sales team to ensure alignment between marketing and sales efforts.
- Collaborate with the Product team to develop and launch new products and features.
- Partner with other departments to ensure a cohesive customer experience.

**Required Skills and Qualifications**:

- Proven track record in a senior marketing role, with experience in developing and executing successful, multi-channel marketing campaigns.
- Strong leadership and team management skills with a history of leading and mentoring a marketing team.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Good working knowledge of the Adobe Creative Suite (InDesign, Photoshop, Illustrator and Premier Pro)
- Exceptional communication and presentation skills, with the ability to present to senior leadership and inspire a team.
- Strong commercial awareness and business acumen.
- Experience in managing budgets and optimizing spending for maximum return on investment.
- Educated to degree level or equivalent in related field (CIM).
- A good working knowledge of CRM systems (Salesforce, Hubspot etc) Zoho would be an advantage.

**Want to apply?**

Simply send us a copy of your CV.

**What You’ll Get**
- Collaborative and supportive work culture
- Opportunities for training and professional development
- The chance to make a real impact in a growing, customer-focused business
- Casual dress code
- Performance based bonus
- 28 days holiday (inc Bank holidays) + your birthday off
- Pension scheme
- and more...

**Job Types**: Full-time, Permanent

Pay: £50,000.00-£55,000.00 per year

**Benefits**:

- Casual dress
- Company pension
- Employee discount
- Free parking

Work Location: In person