Mid-weight Copywriter

**Description**:
We’re a much-loved brand with an exciting future. Our Islanders are a diverse bunch of bright, talented people who love working together - and are proud of the work they do. Progression here can take you in all kinds of directions.

This is what a career at River Island is like. And this is where yours starts.

**What We Are Looking For...**:
**Job Purpose**:
This role will help shape and define the message that sets the tone for major brand moments, through concepting and impactful copy. Responsible for the delivery of engaging and persuasive slogans, concepts and copy for River Island, which champions the brand tone of voice and ensures all language entertains and inspires River Island customers. Working cross-functionally, it requires both a marketing and publishing mindset, with a keen attention to detail, and strong experience in advertising copywriting.

**Key Accountabilities**:

- Deliver creative concepts and witty, original and eye-catching straplines that define campaigns, enhance creative and builds brand love. Execute through role model and competitor research, big picture thinking, and a deep understanding of the RI brand.
- Develop supporting campaign copy packs for cross channel use.
- Write, edit and proof engaging multichannel copy for brand and promotional campaigns, BAU and internal comms. Ensure campaign message, product USPs and customer mindset are at the forefront of communications.
- Drive the brand tone of voice across all channels, executing the guide to ensure consistent accuracy, clear messaging and brand recognition.
- Collaborate cross functionally with a diverse mix of teams, and work dynamically to adapt thinking across different channels.
- Deliver best practice in grammar, messaging and writing style. Support the Senior Editorial Manager in proofreading communications across channels in advance of live dates.
- Respond to each new brief with creative freshness and compelling ideas, aiming to elevate River Island’s presence in copy executions.
- Drive culture through highly relevant and thoughtful content, seeking out trends and ideas that are interesting to the River Island audiences.
- Exercise a strong understanding of customer journeys and SEO best practice in all activity.
- Ensure fellow copywriters feel inspired and up to date with the latest in brand tone and delivery. Engage positively in sharing and responding to feedback.

**About you**:

- Strong background in advertising copywriting, creative and concept development, ideally working as an experienced Copywriter.
- You will be as capable in copywriting as you are creative strategy and keen to expand your creative thinking.
- Hold a customer-centric mindset. The ability to breakdown concepts and deliver storytelling both internally and for the brand’s customers - deep questioning of the brief, skilful editing, and simplification of message.
- Highly collaborative and a strong communicator, able to work cross-functionally with key stakeholders.
- Must have a portfolio of compelling work that showcases both ideation and writing experience.
- Strong editing and writing skills, with a passion for uncovering and developing unique story angles.

**This Is For You...**:

- Discount - Generous 50% staff discount so you can treat yourself & a bargain staff shop, all onsite
- RI Rewards - Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more with Reward Gateway
- Island culture - We have a free onsite gym, subsidised restaurant & café & various social events throughout the year. We also work closely with the Retail Trust to create dedicated support for all our Islanders
- Work that stays at work - Flexible working is a given, on top of payday early finishes and Summer Fridays
- Family Hub - Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment
- Giver Island - Give as you earn scheme, a ‘Giver Island’ day each year and matched funding
- Training on the job - Support with upskilling skills through on the job training and qualifications
- Pension - A contributory private pension scheme
- Bonus - A generous bonus scheme
- Holiday - 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday for whatever the need

We mentioned the discount, right?

**Keeping You Safe...**:
At River Island we are committed to the safeguarding of all of our employees regardless of age or job role. We will fulfil our obligation under the Prevent duty which seeks to stop extremism and extremist views from materialising in our business. We promote and encourage the belief in British Values

**Every Islander Counts**

**About River Island**: