Social Media Specialist

We are currently looking for a **Social Media Specialist** to join our **Enablement** **within the **Communications and Engagement** group.**

This is a **full-time** opportunity, on a **permanent **basis. The role will be based in 10 South Colonnade, Canary Wharf London, E14 4PU. Please note that there might also be a requirement to travel to South Mimms, Hertfordshire or other locations as appropriate. Please be aware that this role can only be worked in the UK and not overseas.

Government departments and agencies are working towards implementing a minimum 60% attendance in office sites.

We are currently implementing a flexible, hybrid way of working, with a minimum of 4 days per month working on site to enable the collaboration and contact with partners and stakeholders needed to deliver MHRA business. Attendance on site is driven by business needs so depending on the nature of the role, this can flex up to 8 days a month, with the remainder of time worked either remotely or in the office. Some roles will need to be on site more regularly.

**Who are we?**

The Medicines and Healthcare products Regulatory Agency enhance and improve the health of millions of people every day through the effective regulation of medicines and medical devices, underpinned by science and research.

The MHRA Communications and Engagement Group is a multi-award-winning team that has a consistent track-record of achievement and providing value for money. Our focus is to support the agency to deliver its business outcomes by putting patients and the public at the centre of all our work. We are organised in the following teams: News & Media, Communications, Patient and Public Stakeholder Engagement and Customer Experience. This role is in our News and Media team.

The proactive media and science communications team leads on generating proactive media and social media strategies to communicate the agency’s scientific expertise and wider contribution to public health and science.

**What’s the role?**
- Scope, write, edit, produce and publish social media content creatively and proactively, enhancing the agency’s reputation and promoting the wider contribution the agency makes to public health and science nationally and globally.
- Manage the agency’s social media channels, and support communications, media and marketing campaigns, using social media channels and communities tocommunicate effectively and appropriately. Evaluate and improve our social media content and channels, advising on best practice and propriety.

**Key responsibilities**:

- Plan and create social media content according to what works for the platform and its audience, with an understanding of accessibility and usability requirements, and embedding social media channels in all media handling for both proactive announcements and reactive media handling. Capable of using communications skills to develop interesting, accessible content and implement this across a range of channels.
- Manage the agency’s social media accounts and advise staff and senior leaders including the executive committee and chief executive. Identify and work with key influencers on social media and collaborate across patient, public, stakeholders, the wider healthcare system and government to amplify social media messaging.
- Ensure social media content is engaging and fresh, working with the visual and creative content lead to produce or effectively commission products such as video and images for social media e.g. infographics, and supporting the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets.
- Repurpose content for different social media channels and audiences to ensure it is effective based on detailed research as well as monitoring, evaluating and reporting social media coverage. Build audience insight using appropriate tools to monitor content and listen to conversations on social media. Act as an agency spokesperson, providing authoritative, clear, honest and credible communications to the media and social media on agency issues, and participate in a 24-hour media on-call rota.

**Who are we looking for?**
- Good knowledge and experience of working with the traditional media in a busy press office in a large, complex, expert organisation, including ability to react to fast-breaking news stories.
- Experience of planning, proactively creating and delivering social media content at pace and to a high quality.
- Experience of evaluating social media tools to assess performance and inform business decisions.
- **Working Together** - Ability to develop good working relationships and influence social media influencers and senior managers, dealing with conflict and challenge in a calm, measured way
- **Communicating and Influencing** - Good written and social media engagement skills with a strong, proven understanding of what makes interesting, and accessible social media content.
- **Managing a Quality Service** - Good planning, project