Head of Content and Pr

Castore exists for one single reason - to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

The founders’ vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world, with no stone left unturned in its search for innovation and performance enhancement.

The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these, the natural brand of choice for discerning athletes who demand the very best.

**The Role**

As a dynamic leader and a ‘creative do-er’, you will relish the opportunity to get your hands on some of sports most iconic partnerships and a fast-growing sports brand.

This role is accountable for creating Castore’s ‘always-on’ content creation, from strategy to execution. You’ll take a channel agnostic view to content ideation, and a multi-channel approach to tailoring your execution for a broad set of owned, earned & paid channels.

With a wealth of content opportunities through our sponsorship contractual rights, you will identify and capture rich content which does our brand partnerships justice.

You will create and own the implementation of a content calendar, delivering output that aligns to our brand narratives, and use performance data to iteratively shape improvements.

You are a natural teammate, working hand-in-glove with your peers in brand management, sports marketing, CRM, performance marketing, product creative & production. You know how to collaborate, how to pitch ideas, how to set the bar and above all how do deliver brilliant content output.

You are an obsessed sports fan, and most likely the one person in the team who knows the seasonal fixture list better than anyone. As our chief storyteller, this is an essential trait - you are our finger on the pulse of sports culture.

From social feeds and PR headlines to brand & product campaigns, you will implement and manage a unified, insight-driven content strategy that reaches, engages, converts, and inspires advocacy. You’ll lead the delivery of PR, Social and Influencer strategies while collaborating closely with other marketing, product, and community stakeholders to scale what works.

Critically, you will deliver compelling content across the full customer journey ensuring synergy across all channels and grows the current Castore social base at speed.

It’s important to note that Castore is a fast-paced company, and sports marketing content creation & posting regularly spans weekends (as is the nature of sport). In return for your commitment at weekends, we will always endeavour to help you get time back to balance work & personal life during the week.

**Responsibilities**
- Support the Marketing Director to lead in the development of a rich content strategy that drives brand visibility, engagement, and supports conversion.
- Define what great content looks like for our brand, ultimately cracking the formula for content that performs and earns advocacy
- Experiment across formats and mediums (video, social, editorial) to find what resonates with different audiences, across different channels.
- Demonstrate and measure the business impact of content, with a clear link to commercial objectives.
- Support the Marketing Director to set the Castore Social strategy - Maintain an active and engaging “Always-on“ social strategy
- Develop and manage the Castore Influencer & Seeding programme
- Content production - Always on proactive, reactive, planned social content
- Manage the Social and Influencer budget
- Manage our PR agencies - reputation and crisis comms & consumer PR; set KPI’s; analyse impact; report back to key stake holders; drive product place and contextual PR; activate with impact
- Support Internal PR & comms
- Community management
- Set the Castore TOV and associated copy guide

Multi-Channel Campaigns, Content Planning, and Distribution
- Supporting the Marketing Director, plan and deliver high-impact content, multi-channel content that drive awareness, consideration, and growth.
- Build a content framework that maps the right messages to the right moments, formats, and surfaces across the customer journey.
- Ensure high-performing content is repurposed and distributed effectively across all relevant owned, earned, and paid channels.
- Maximise the utilisation of content from Castore’s partners
- Oversee the reactivity across channels to key sporting moments

UGC, Talent & Advocacy
- Lead our influencer & gifting strategy - building a passionate