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Digital Experience Specialist
2 weeks ago
Due to the requirements of this role, this vacancy is open to DX practitioners already operating in a similar capacity or those with demonstrable previous experience running a/b testing and optimisation campaigns.
We seek someone familiar with DX methodologies, processes, technology, and strategy. You will have held roles in at least one of the following fields:
- Customer Experience
- User Experience
- Marketing Automation
- Conversion Rate Optimisation
**About Impression**
Impression is a multi-award winning, high growth digital marketing agency based in Nottingham and London.
Impression recently took home the award for the Best Large Agency to Work for and we continuously strive to ensure the best possible work-life balance for our team.
We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.
As our agency continues to grow, we are looking for an enthusiastic Digital Experience Specialist to grow with us and become a part of our journey.
This role of DX Specialist will work with all teams across the business.
- As a DX Specialist, you will:_
- On the DX strategy for a portfolio of clients, with support from the department head
- Drive delivery of CRO/DX campaigns, using the supporting team effectively to get excellent results for our clients and working hands-on where appropriate
- Create hypotheses from research on how our client's websites can be improved through A/B and User Research.
- Work closely with web developers and designers in the development of A/B tests
- Provide clients and stakeholders with timely, regular campaign/test reports
- Work with client teams across SEO, PPC, PR, and Analytics internally or client-side to understand and agree clear campaign KPIs, using CRO strategy to help meet clients' business goals
- Maintain/build on your own profile as a DX expert through social media
- Regularly contribute to the marketing of Impression's services through long-form written content and/or speaking engagements to evangelise the business, work and DX service
**Requirements**:
We're looking for someone with an in-depth understanding of conversion rate optimisation and user experience, who is a team player, and who knows that CRO and UX isn’t just changing button colours on web pages.
To be considered for the DX Specialist role at Impression, you will need to:
- Have experience in a similar CRO or UX role, ideally agency-side but brand-side also considered
- Demonstrate previous successful tests based on a structured data and hypothesis-led approach, with rationale
- Have a working knowledge of at least one A/B testing platform: VWO, WTO,Optimizely, Convert, AB Tasty, Monetate or similar
- Have high-level Google Analytics knowledge and the ability to dive deep and analyse data
- Experience in using Google Analytics to analyse the results of experiments.
- Have exceptional client management skills and be able to tell us how you deliver great experiences
- Have a demonstrable expert level of experience in Microsoft Excel or Google Sheets
- Be a demonstrable team player, capable of building relationships across teams at all levels
- Have demonstrable experience managing multiple, sometimes conflicting, deadlines
- Communicate your passion for Conversion Rate Optimisation, going above and beyond when required
**Beneficial**:
- Basic knowledge of HTML, CSS and JavaScript
- Knowledge of web design software such as Figma or Sketch.
- Experience in multi-variate testing is beneficial but optional.
**Salary: £28,600**
**_
What makes us different?_**
- We are proud to be listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work. Alongside our amazing culture, here's what else makes us standout as a great employer:
- Competitive salary of £28,600 - verified by an external salary benchmarking company
- Flexible, hybrid working options - as per ways of working charter
- 4.5 day working week, Friday afternoons off
- Private medical insurance with access to EAP
- Impression funded specialist therapy sessions, up to 6 sessions where Impression funds 50% of the cost
- Enhanced sick pay - eight weeks full pay, eight weeks half pay in a twelve month period
- Access to HelloSelf, a virtual therapy platform
- Enhanced parental leave
- 28 days annual leave, plus bank holiday
- Life leave - when something unexpected happens in your life and you need some paid leave
- Pregnancy loss and parental bereavement leave
- Compassionate leave
- Eye-care vouchers
- Opportunity to save on and spread the cost of new tech through Techscheme
- Railcard salary sacrifice scheme
- Budget for books, tools and software
- A full social calendar with a budget per person
- Summer and Christmas party (off-site)
- Chance to attend national and international conferences
- Top Apple equipment to use at work
- Savings on bikes and accessories through Cycles
