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Digital Content Creator

2 weeks ago

Bridgend, United Kingdom Coppice Alupack Full time

**STRICTLY NO AGENCIES - Direct applicants only**

Coppice Alupack, part of the EP Group, is an international supplier of packaging to the food manufacturing processing and baking industries. We are currently recruiting a highly skilled and creative Content Creator who specialises in B2B marketing. The role is a hybrid position and will require the individual to be office based 3 days per week - Must be able to commute to Bridgend main Head Office. Occasional travel to other locations for content photoshoots or Marketing events may be required.

**Responsibilities**:
Content Creation:

- Develop compelling and persuasive content for pitching decks, presentations, and sales collateral, ensuring alignment with the company’s brand tone of voice and messaging.
- Conduct thorough research to gather information and insights relevant to B2B target audiences, industry trends, and competitive landscape.
- Craft engaging and concise copy that effectively communicates the value proposition, key benefits, and unique selling points of our products/services.
- Collaborate with internal stakeholders, including sales, marketing, and NPD product teams, to gather input and incorporate feedback into content development.

Social Media Content:

- Develop a targeted social media content strategy that aligns with the company's objectives and target audience.
- Create and curate engaging social media content, including posts, graphics, videos, and infographics, to drive brand awareness, engagement, and lead generation in the B2B space, specifically LinkedIn.
- Collaborate with the marketing team to plan and schedule social media content, ensuring consistent messaging and timely delivery.
- Monitor social media platforms for trends, customer feedback, and industry news to leverage opportunities for content creation and engagement.

Graphic Design:

- Design visually appealing graphics, illustrations, and layouts for various marketing materials, such as brochures, pitching decks, catalogues, infographics, blogs, and presentations.
- Ensure all designs adhere to brand guidelines and maintain a consistent visual identity.
- Collaborate with internal teams to understand their design requirements and deliver creative solutions that effectively communicate key messages.
- Stay updated with design trends, techniques, and industry best practices to continuously improve design quality and innovation.

Collaboration and Project Management:

- Work closely with cross-functional teams, including marketing, sales, and product, to understand their goals and requirements and translate them into effective content and design, sales & marketing collateral.
- Manage multiple projects simultaneously, prioritise tasks, and meet deadlines in a fast-paced environment.
- Collaborate with external vendors, agencies, or freelancers, as needed, to ensure high-quality deliverables and timely execution.
- Maintain organised files and documentation of all content and design assets for easy access and reference.

Qualifications and Skills:

- Bachelor’s degree in marketing, Communications, Graphic Design, or a related field (or equivalent work experience) is desirable.
- Proven experience in content creation, copywriting, and graphic design, with a focus on B2B marketing.
- Proficient in graphic design tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) or similar software.
- Strong understanding of B2B marketing strategies, target audience analysis, and buyer personas.
- Excellent written and verbal communication skills, with a keen eye for detail and a strong command of the English language.
- Ability to distil complex information into clear and compelling content.
- Creative mindset with a passion for storytelling and visual communication.
- Solid project management skills and the ability to handle multiple projects simultaneously.
- Strong collaboration skills and the ability to work effectively with cross-functional teams.
- Up-to-date knowledge of design trends, techniques, and industry best practices.
- Portfolio showcasing relevant content creation and graphic design work in the B2B space is required.
- Must have experience and will be expected to present at interview pitching materials, decks and LinkedIn content portfolio.
- Must have worked with “product” copy rich in features and benefits and product content, rather than “services”.

If you are a creative and versatile professional with a passion for content creation, persuasive storytelling, and visually appealing designs in the B2B landscape, we would love to hear from you. Join our team and help us create impactful marketing materials that resonate with our target audience and drive international business growth.

**Salary**: £25,000.00-£28,000.00 per year

**Benefits**:

- Company pension
- Free parking
- On-site parking
- Work from home

Schedule:

- Day shift
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Bridgend: reliably commute or plan to