Communications Lead

Founded in 1922, the Institution of Chemical Engineers (IChemE) is the UK based and internationally recognised qualifying body and learned society for chemical, biochemical and process engineers. We exist to advance chemical engineering’s contribution for the benefit of society and strive to achieve our mission of _Engineering a sustainable world_.

**Position**:
This role will lead on the design and delivery of all member-focused communications activity to drive improvements in member engagement and experience, help to sustainably grow our membership, and amplify our voice in society.

Working closely with the Head of Member Experience and other key members of the senior leadership team, successful execution of the role will deliver: impactful communications campaigns, an engaging social media presence, and an inclusive and engaging ‘shop window’ website.

The impact of activity under this remit will be clearly evidenced through effective monitoring and insights which will be used to continuously improve our engagement with current and potential members.

**Requirements**:
**Key Responsibilities and Accountabilities**:
The role holder will work closely with both internal and external stakeholders to execute the following key duties that will help in achieving our objectives:
**1. Sustainable Membership Growth**

You will support efforts to sustainably grow the number and diversity of IChemE’s membership base by:

- Monitoring social media platforms daily, liaising with colleagues to draft appropriate responses and identify relevant news opportunities
- Managing and coordinating social media activities across IChemE departments and member communities.
- Bringing forward creative ideas to increase engagement across platforms.
- Writing and updating content for IChemE’s website and supporting others to do the same.
- Acting as an in-house journalist by identifying and collating relevant news stories.
- Briefing in-house graphic designers to create assets for campaigns.
- Developing and producing engaging video content to support IChemE’s objectives.
- Providing communications support for IChemE-related events.
- Conducting social media audits and providing recommendations for improvement
- Ensuring consistency in messaging and alignment across all media and digital platforms in collaboration with teams across the institution.

**2. Improved Member Experience**

You will enhance the experience of an increasingly diverse member base by: Repurposing existing content to maximise its visibility and impact.
- Creating targeted audience-specific copy for the website and member communications.
- Supporting other teams to ensure clarity and consistency of messaging in member facing communications
- Recommending improvements to member communications to enhance engagement.
- Collaborating with the CRM team to ensure communications are well-targeted and effective.

**3. Making our voice heard**

You will help IChemE build its reputation and influence by:

- Collaborating with senior leadership and policy teams to produce high-quality content for the website and other platforms.
- Monitoring and measuring the success of communications campaigns, providing actionable insights.

**Education / Qualifications**:
**Essential**
- A degree (or equivalent) in public relations/communications/marketing, or a related discipline - or equivalent experience

**_ _**Desirable**
- Professional membership of CIPR or CIM
- A recognised qualification in PR/Communications

**Knowledge and experience**:
**Essential**
- A minimum of 5 years experience in a communications role
- Proven experience in content creation, social media management and communications strategy
- Ability to think creatively and strategically to drive engagement
- Sound understanding and experience of using mainstream social media networks such as Facebook, LinkedIn, Instagram, YouTube and Twitter as well as some knowledge of emerging platforms
- Experience of measuring and reporting campaign impact using a range of analytical tools
- Demonstrable experience in measuring the impact of communications activity

**Desirable**
- Knowledge/understanding of Video Editing
- General understanding and broad interest in engineering, science and technology
- An understanding of the role of a professional membership organisation
- Takes responsibility for own continuous personal development

**Specific skills and personal attributes**:
**Essential**
- Strong writing, editing and proofreading skills, with an ability to write clearly and concisely
- An ability to tailor communications for a wide variety of audiences - public, consumers and policy makers.
- Strong attention to detail, with an excellent level of accuracy
- Ability to plan and prioritise workloads, and meet exacting deadlines
- Excellent interpersonal and organisational skills
- Ability to work successfully as part of a team, as well as individually
- Confidence and professionalism to represent IChemE at external events a