Marketing Manager

6 days ago


Lutterworth, United Kingdom Optima UK Inc Ltd Full time

Job Title Marketing Manager

Location Lutterworth - Full time or part time - Permanent

Salary £35k - £40k

We are looking for a Marketing Manager for our busy team based in Lutterworth

The Role

Digital & Social Media
- Management of websites and creating new content to increase SEO
- Google Analytics
- Ezines
- Databases
- Managing social media - Facebook, Twitter, Instagram & LinkedIn

Market Research
- Industry & customer research
- Store visits
- Monitoring competitor activity
- Database development & Management

Account Manager
- Identify and target new business opportunities
- Preparation & delivery of customer presentations including assessing and selection of products that fit customer profile
- Generating enquiries for new business/dormant accounts - preparation of all external communication materials
- Monitoring of sales against forecasts
- General account management support and attendance of customer meetings as required

Product Management
- Range Management - managing products/categories to avoid conflict in the market
- Identifying new product opportunities/distribution channels/brands/market trends
- Liaison with brands - licensing, artwork guidelines, marketing opportunities, etc.
- Photography
- Packaging and product artwork
- Product Videos

Customer Support
- Marketing contact for all customers
- Product promotion - Features, bullet points, etc.
- POS
- Catalogue/flyer artworks

Marketing Plan/Budget
- Produce and implement the annual marketing strategy/budget and monitoring of spend



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