Conversion Rate Optimisation

Job Introduction
- **Conversion Rate Optimisation (CRO) Lead**:

- ** Permanent 38 hours - Monday to Friday**:

- ** Lytham St Annes, Lancashire**:

- ** Flexibility for some home working, to be discussed at interview**:

- ** £30,000 - £35,000 per annum (depending on experience) plus bonus and benefits**:

- ** Closing date: 16th February**:

- ** Interviews - Initial chats from 18th February, 1st stage interviews w/c 24th February**

We’re excited to announce a newly created opportunity to join our Beaverbrooks eCommerce team as a Conversion Rate Optimisation (CRO) Lead. This is a fantastic opportunity for someone with a passion for data, digital user experience, and a drive to thrive in the fast-paced world of eCommerce.

As our CRO Lead, you will work closely with the Head of Online Trade and the wider eCommerce/CRO team to oversee the day-to-day coordination of our CRO initiatives, analysing test results and research data to uncover new opportunities for testing. You’ll work across both of our websites to help create an industry-leading user experience, continuously identifying and implementing strategies to improve conversion rates.

**Main Responsibilities**
- Implement an ever-evolving CRO workstream to deliver an increased conversion across the site.
- Conduct analysis into user behaviour and communicate insights to the wider business.
- Use analysis such as user recordings, heatmaps and funnel visualisation to identify behaviour trends and test new ideas to our Design team.
- Use CRO metrics alongside business knowledge to prioritise insights in the testing schedule.
- Co-ordinate a test and learn cycle, constructing a robust design and implementation plan using our internal software.
- Collaborate with the Product team on more complex tests that require development.
- Engage in ongoing competitor analysis and market research to put our CRO channel in a market leading position.
- Working with the CRO team to report back on the successes, or failures, of our testing whilst monitoring cumulative ROI.
- Produce quarterly reports on ROI for CRO channel.

**About Beaverbrooks**

Established in 1919, we have 88 locations across the UK. This includes 63 Beaverbrooks stores & 22 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms.

We’re a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things.

Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community.

As a company - we’re true to our word. When we say we’re going to do something, we go all out to do it. And every individual is truly valued.

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

- Retail's 3rd Best Company to Work For - Best Companies 2024
- We have been awarded a 3 star accreditation for 'World Class levels of Engagement' for 19 years running - Best Companies 2024 - based on colleague feedback.
- 'Employer of the Year 2024’ - The UK Jewellery Awards

**Amazing benefits for amazing people**

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, just some of the benefits we offer include:

- 33 days holidays (inc bank hols, pro rata)
- BUPA Private healthcare
- Contributory Pension & Life Assurance
- Outstanding colleague discounts, which extend to your family & friends
- Wellbeing scheme
- Employee & family support & counselling in partnership with the Retail Trust
- A variety of different schemes to help you support charities close to your heart
- Office profit share bonus

**ESSENTIAL SKILLS**
- A passion for eCommerce, CRO and UX
- Skilled at working with ContentSquare, AB Tasty or other CRO tools
- Keen eye for detail
- Hold user experience in the highest regard
- Able to meet deadlines in a fast-paced, reactive environment
- Experience using PowerPoint to present results

**DESIRABLE SKILLS**
- Good understanding of SEO
- Data and reporting experience with Google Analytics, Excel or other analysis tools

**Beaverbrooks - the hallmark of amazing people**

Ref: INDOFF