Head of Marketing

6 days ago

Preston, United Kingdom IVG - I Vape Great Premium E-Liquids Full time

The company was founded in 2016 with a vision to become the best total global vaping leader, generating sustainable economic, social, and environmental value by managing innovative, winning business models with the best people in the world. Our founding and leading brand is IVG also known as I Vape Great, which is one of the largest and globally known brand in the vaping the world, The brand serves over 100 countries across 6 continents and have earned many awards from around the world including Best UK Brand in the UK to Best International Brand in Canada.

We’ve achieved so much and we have no intention of slowing down.
- We think big, pushing the limits of what’s possible
- We challenge ourselves every time.
- We use our passion, expertise and creativity.
- We take pride in helping millions of smokers quit smoking.

We are seeking a _Head of Marketing_ to join our in-house Marketing team.

**Reporting to** : Commercial Director.

**Main duties**:

- Responsibility for the creation, delivery and management of the branding, campaign and communications strategy across the UK and international markets.
- Develop a long-term plan for the development of the brand, and equity growth.
- Play an active role in planning and aligning full-mix marketing support to deliver the product and NPD roadmaps.
- Use structured processes and prioritisation of workloads to meet agreed deadlines.
- Provide forecasts where required for promotions and exhibitions to support the demand plan to facilitate Supply Chain management and meet deadlines.
- Line and performance manage the marketing team, including Digital, eCommerce, Events and Social, eCommerce operations.
- Work closely with the Design, Product, and Sales teams to create and deliver campaigns and promotions.
- Monitor, review and report on performance of all marketing activities, results, and Return on Investment (ROI).
- Efficiently manage annual marketing budgets.
- Negotiate with and manage external agencies and printers where required for advertising, video, web development, POS, merchandise, collateral, exhibitions etc.
- Responsibility for the revenue growth of the eCommerce site.
- Responsibility for market relevant and compliant copy creation and brand guidelines.
- Performance optimisation of the website and social across key metrics.
- Report performance on targets and KPIs.
- Follow standards for professionalism, best-practice, and continual improvement.
- Work interdepartmentally to champion brands, categories and customer experience excellence.

**Role Requirements**:

- At least 5 years’ work experience within a marketing department and at least 3 years in a management role.
- Experience in brand strategy and up-to-date marketing tactics.
- Creative aptitude.
- Understanding of analytics, social media and website platforms.
- Excellent communication skills; good spelling and grammar.
- Enthusiastic team player.
- Positive and flexible in a fast paced environment.

**Job Types**: Permanent, Full-time

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- No weekends

**Experience**:

- Marketing: 5 years (preferred)

Work Location: In person

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