Head of Marketing Acquisition

**Head of Marketing Acquisition**

**£45k per annum + bonus**

**Office based (Altrincham)**

**Are you an innovative digital marketer looking to make a significant impact**?

As the Head of Marketing Acquisition at Add People, you will bring fresh ideas and proven expertise to our 8-strong Group Marketing team. With a diverse client base and a supportive, talented team, you'll have the opportunity to drive client acquisition and advance your career in a dynamic environment.

With our moves into SaaS and further international expansion - including the upcoming launch of our US operation in Austin, Texas - Add People is poised for significant growth. We’d like you to help us achieve this.

If you're ready to contribute to our mission of helping small businesses thrive, we would love to hear from you.

**You will be responsible for the following**:
⦁ Develop and implement performance marketing strategies to achieve business objectives, such as lead generation, customer acquisition, and revenue growth.

⦁ Lead and manage paid advertising campaigns across channels such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.

⦁ Analyse campaign performance data to identify trends, insights, and opportunities for optimisation.

⦁ Lead the optimisation of conversion funnels by analysing full campaign metrics through to offline conversion working closely with our senior sales management team.

⦁ Collaboration with our comms team to optimise targeting, messaging, and creative assets to improve campaign effectiveness and ROI.

⦁ Manage performance marketing budgets, allocating resources effectively and ensuring a positive return on investment based on campaign success

⦁ Collaborate with cross-functional teams, including marketing, sales, and product, to align performance marketing efforts with overall business goals and priorities.

⦁ Stay updated with industry trends, best practices, and emerging technologies in performance marketing.

⦁ Lead and mentor the providing guidance and support to help them achieve their goals and grow in their roles

**You will have**:
⦁ Proven experience in performance marketing, digital marketing, or related roles, with a track record of driving measurable results.

⦁ Strong analytical skills and proficiency in data analysis tools and platforms, such as Excel (whizzkid), Google Analytics, Facebook Analytics, and marketing automation software.

⦁ Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

⦁ Strategic mindset and ability to think creatively and analytically to solve complex business problems.

⦁ Leadership experience, with the ability to inspire and motivate teams to achieve goals and deliver exceptional results.

⦁ Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

⦁ At least 5 years of experience in leading Direct Response campaign strategies and execution

⦁ Excellent written and verbal communication skills.

⦁ Creative and thoughtful about how to identify and solve client and prospect pain points

⦁ Inquisitiveness, Impact, Pragmatism, Entrepreneurialism

⦁ Degree (or equivalent) in Marketing, Business Administration, or a related field.

**Who are Add People?**

Part of the Thrive Media Group, Add People are built to serve small to medium-sized businesses. With our team of 280 colleagues and 4000+ clients around the world, it’s our aim to help small businesses thrive.

We’re a Google Partner, a Microsoft Elite Channel Partner and a Facebook Marketing partnerand have been awarded Platinum Investors in People Accreditation (IIP). As an Investors in People Platinum accredited company, we offer a structured onboarding process, extensive training and continued development programmes for all staff.

Our friendly and supportive culture makes Add People a great place to progress your career.

**Why work for Add People?**

⦁ Contributory pension

⦁ EV Car Salary Sacrifice Scheme

⦁ 33 days holiday (includes BH’s)

⦁ Healthcare Scheme

⦁ Cycle to work scheme

⦁ Subsidised events for social and wellbeing purposes

⦁ Ongoing investment into Learning & Development

⦁ Regular incentives and rewards

**Job Types**: Full-time, Permanent

Pay: From £45,000.00 per year

Additional pay:

- Performance bonus

**Benefits**:

- Cycle to work scheme
- Free parking
- On-site parking
- Referral programme

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Altrincham, WA15 8AB: reliably commute or plan to relocate before starting work (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person

Reference ID: HMA