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Senior Marketing Analyst

2 weeks ago

London, United Kingdom Harnham Full time

**SENIOR MARKETING ANALYST**

**LONDON**

**UP TO £70,000**

**THE ROLE**

This InsurTech company is looking for a Senior Marketing Analyst to help improve market strategy. The Senior Marketing Analyst will be responsible for helping drive a greater understanding of customer behavior through analysis from campaign insights to specificanalytical projects such as funnel optimisation. More specifically, the Senior Marketing Analyst will be responsible for the following:

- Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, etc
- Define and build customer segmentation as well as developing LTV and churn models.
- Develop A/B testing strategies for adverts, tools, design, and experience.

**YOUR SKILLS AND EXPERIENCE**
- Must have strong SQL experience.
- Must have experience managing stakeholders and communicating data to non-technical individuals.
- Must have experience with A/B Testing.
- Must have experience with post-campaign analysis and building customer segmentation.

**THE BENEFITS**

The Senior Marketing Analyst will receive a salary of up to £70,000. As well as a salary, the Senior Marketing Analyst will also receive a comprehensive benefits package and holiday allowance.

**HOW TO APPLY