Programmatic Display Junior Associate

Company Description:
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined the Dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

**Job Description**:
We are looking for talented, analytical individuals to join our Programmatic Display campaign team. Programmatic advertising is a rapidly evolving sector and our team is proud to be one of the most highly respected teams in Europe. Merkle’s Programmatic team won the Best Biddable Media Agency award in recognition of the team’s innovative approach and hard work.

No previous experience is required, just research We welcome new joiners from all backgrounds; you can be freshly graduated, someone with an apprenticeship or a person looking for a change of career. We're open to anyone whose passionate about Programmatic Display and can display that passion and research throughout the interview process.

Programmatic Display - never heard of it? Well, it’s the fastest-growing branch of digital marketing It specialises in using intellectual technology platforms to efficiently place adverts online through a programmatic buying or real-time-bidding process. This engages hundreds of ad exchanges and publishers and enables advertisers to show their Display ads to the right users at the right time. So, in simple terms, when you log on to the guardian, scroll through a news article or read a blog and you wonder how the adverts shown on the side or how the ads are so relevant to you - that’s thanks to the display network. We serve display adverts that are helpful to you personally. Our role is to be clever and only show our client’s adverts to people who would be interested in buying the product or using the service. This allows for the consumer to have a personalised online experience and our clients can market directly to a customer more likely to purchase - it’s win win

**Life as a Programmatic Display Junior Associate at Merkle**
**Training. **From your first day you will embark on our extensive training programme. You will quickly be introduced to Programmatic Display through in-person/ virtual classroom sessions, online training and various workshops. You will be assigned a coach who is dedicated to your learning and will assist you with any questions you may have. Everyone learns at their own pace and your coach is there to support you throughout your training We’re lucky enough to have a super close relationship with Google and all other leading platforms in the programmatic space, so do expect to have regular visits from their representative, and possibly visit their equally beautiful offices to help assist you with your training.
**Design Implement and Build**. You will be responsible for designing and implementing campaigns, analysing performance data and identifying ways to optimise performance. This requires you to work with tools and platforms including, but not exclusive to, the Google Marketing Platform quickly get to grips with different technology.
**Analysis**. Our campaigns performance is measured by different goals and KPI’s. It could be to see how many people viewed an ad or purchased the product. Either way all this information is returned to you in the form of data. So a lot of your role will involve working with numbers and excel. You will need to be comfortable analysing numbers, looking for trends and translating graphs to your clients.
**Happiness.** It’s hard to overstate the importance we place on employee happiness. We want all our employees to enjoy coming to work in our offices (which we’re rather proud of) and working in a super-friendly and supportive team. At Merkle, everyone has a voice and a part to play in driving the organisation forward.

For more info on the role from one of our current employees, please see the attached blog post below:
Qualifications:
What do we look for in you?
- Research into Programmatic Display Marketing is a must
- Enthusiasm, initiative and drive
- Curiosity about the digital industry and the world of business
- A co-operative and supportive personality; a true team player
- The ability to work autonomously and to efficiently manage multiple projects
- Highly articulate in verbal and written communications
- A keen eye for detail
- Evidence of an excellent academic record
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