Strategy and Campaigns Lead- Raf Media

**Details**:
**Reference number**:

- 347802**Salary**:

- £43,080- A Civil Service Pension with an average employer contribution of 27%**Job grade**:

- Senior Executive Officer**Contract type**:

- Permanent**Business area**:

- MOD - Air**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Primarily based in High Wycombe with routine engagement in Whitehall (SW1A 2HB)About the job

**Job summary**:
Air M&C covers the full spectrum of communication disciplines, from internal and external communications including digital, news and PR. Air M&C is cohered around the RAF Communications Strategy, with communication specialists who deliver effective and engaging content for campaigns and events.

We work closely and collaboratively with the Ministry of Defence (MoD) communications team, other communications teams across the Armed Forces, and the wider RAF Family of organisations that support our outputs. Air M&C is part of the Government Communication Service (GCS) and includes a mix of GCS professional, civil servants, RAF Regulars and Reservists. We use the OASIS framework[1] for strategic communications and the four communication competences of Insight, Ideas, Implementation, and Impact.

We share one purpose: to tell the RAF story by finding the right medium, for the right message, to get to the right audience at the right time.

[1] Guide to campaign planning: OASIS - GCS (civilservice.gov.uk)

This post is advertised at 37 hours per week.

**Job description**:
The Strategy and Planning teams set direction to enable long-range, proactive, integrated multichannel/multimedia RAF communications aimed at positively influencing target audiences. These include international, national and regional levels, in support of military operations and Ministerial and departmental priorities. Close working with creative content specialists, internal and external stakeholders, and with MOD communications will be required.

Reporting into the B1 Head of Strategy and Planning, the C1 strategy and campaigns lead has an important role to play in ensuring all RAF communications are objective-driven and fulfil strategic priorities for the RAF and MOD. This role will have line management of an IDEA SO2 post, ensuring that ‘Insight, Data, Evaluation and Analysis’ are brought into the campaign planning process at every point.

**Person specification**:
RAF Communications Strategy

Support the development, delivery and advocacy of the RAF Communications Strategy based on priorities from RAF Strategy, direction set in the Defence Communications Strategy and the current HMG Communications Plan. This is likely to be on an annual basis, except when significant events necessitate a change in communications strategy.

**Key tasks include**:

- Understand Chief of the Air Staff priorities, Defence Communications Strategy and the current HMG Communications Plan. Liaise with DDC Strategy to maintain overall strategic coherence.
- Support RAF Head of Communications in developing and refining the RAF Communications Strategy by using audience segmentation and targeting, setting key themes and messages, horizon scanning for opportunities, all informed by research, insight and evaluation.
- Define the overall evaluation criteria of RAF Communications Strategy activities.

**Campaigns and Communications plans**:
The strategy and campaigns lead also plays a role in developing enduring campaigns and communications plans in support of delivering the RAF Communications Strategy. Key tasks include
- Work closely with the Campaign owners to jointly develop plans for enduring campaigns and ‘critical moment’ handling, such as fiscal announcements.
- Work in partnership with Planning leads to understand internal and external priorities and stakeholder requirements, advising on when these require ad hoc or longer-term support and cohering Air M&C to deliver against strategic themes.
- Establish where a plan is required to support a communication request or activity, and develop the plan following the OASIS approach with input from across RAF M&C, DDC and the relevant TLBs.
- Follow OASIS to confirm campaign objective, audience target, then develop campaign idea, plan implementation activities and agree evaluation criteria. Use industry standard tools and approaches to plan campaign activities.
- Create supporting measures and tools internals to help develop strategic capability across all communications roles, including channel mapping and user journey mapping.
- Build campaign team with appropriate roles, experience and expertise to deliver the campaign. Where required, include appropriate members of other FLCs, TLBs and DDC.

**Experience - Essential**
- Developing effective communications strategies for delivery through multi-disciplinary teams

**Experience - Desi