Online Marketing Executive

6 days ago

London, United Kingdom Dotdigital Full time

Dotdigital is looking for an ambitious marketer to join the global marketing team as a online marketing executive. In this role you will support the team in ideating, planning, coordinating, and activating campaigns that drive customer and prospect engagement and generate demand for products and services.

**In this role you will**:

- Report into the Head of Online Marketing, based in London.
- Report on campaign effectiveness and make recommendations to improve performance.
- Feed insight and results back to the global marketing team and field marketing teams in a timely manner.
- Recommend testing and optimization techniques to improve results of all activity.
- Implement lead nurture campaigns to turn leads into pipeline and engaged customers
- Draft descriptive creative briefs to hand to the copywriters and designers.
- Ideate, propose, and manage campaigns to support new business pipeline and feature adoption.
- Manage, segment our marketing database and execute uploads to the CRM.
- Become an expert on the Dotdigital platform.
- Contribute to wider marketing activity.
- Ensure the brand is respected in all communications and brand messaging is consistent
- Liaise with international teammates to ensure efficiencies.
- Continually seek to ways to improve the quality of our marketing data.

**To be considered for this role, you will have**:

- Degree or equivalent qualification in marketing, communications or a similar relevant field.
- Approximately 2 years experience in B2B marketing with understanding of the customer journey from prospecting, opportunity, all the way through to contract renewal.
- A willingness to grow into managing end-to-end campaign ideation, creation, activation and analysis.
- A track record continual conversion rate optimization.
- A keen eye for brand and messaging consistency.

**Tools you’ll use, to name a few**:

- Dotdigital (of course)
- Microsoft Dynamics
- Facebook, Linkedin, Twitter, Google, and Bing Ads
- Hootsuite
- GoToWebinar
- Vimeo
- Adobe Creative Suite

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