Social Media and Digital Creator

**ABOUT US**

The Social Interest Group (SIG) believes that good care and support make for better lives. Our values of ambition, empowerment, transparency, and inclusivity drive everything we do. Our mission is to empower people who are marginalised by building powerful partnerships and creative solutions that bridge gaps in provision and aid recovery, reablement and resettlement.

SIG is a not-for-profit organisation, providing thousands of people with good-quality support and care in a range of residential, drop-in centers, community floating support settings (including in peoples own homes), probation settings and people who are in hospital awaiting discharge. We currently do so across London, Brighton, Bedfordshire, Luton, and Kent. We believe in the power of well-planned, well-managed services to make a difference. We work with high standards and external and internal regulatory frameworks.

**Benefits, including Non-Contractual Perks**
- 25 days annual leave, increasing with length of service
- Training and Development including access to courses, upskilling, and progression plans
- Medicash including discount gym memberships, routine optometry care, dental treatments, and physiotherapy treatments
- Employee Assistance Programme including counselling
- Reflect Practice regular sessions with a therapist provided by an external provider to support Mental Health and Wellbeing
- Life Assurance Scheme
- Cycle to work scheme

**ABOUT THE ROLE**

This role reports to the Head of Fundraising, Marketing and Communications. It is jointly responsible for maintaining the organisation’s online presence, including supporting the development and enhancement of content for the website and social media channels, as well as creating and developing content for strategic communication campaigns.

**ABOUT YOU**

We are looking for a confident, self-starter who has a true passion for social media in a digital marketing context, with an energetic, pro-active, and creative approach.

You will understand and enjoy engaging with people through social media, can tell a compelling story and will use your skills in multimedia design to help spread the word about the great work we do within Social Interest Group, through various materials and digital communications.

**KEY RESPONSIBILITIES**
- Drive growth and engagement across SIG’s social media channels and uploading content onto the website and staff intranet in a timely manner.
- Develop and grow SIG’s image, graphics, and story bank through ensuring our content is easily identifiable through use of SEO friendly content.
- Monitor social media threads and feeds on an ongoing basis.
- Carry out competitor analysis through SWOT analysis and keep on top of current trends.
- Lead the development and enhancement of multimedia materials and support the development of written content to grow and expand the charity’s online and offline presence and network.
- Bring storytelling to life through multimedia, capturing stories internally and externally to engage a variety of stakeholders.
- Support with creating and implementing a comprehensive social media plan, continually proposing new ideas and concepts for content that tells a story and showcases our work.
- Develop and maintain a monthly social media calendar, creating relevant content around our work, the sector, and our services.
- Work closely with internal and external stakeholders to plan and execute a consistent stream of campaigns and creative content, embedding best practice across content creation and key message development.
- Reporting and analysing social media and website performance using our dashboards. Share audience insights and make recommendations to improve performance for future audience engagement, social media content creation and campaign planning.

Other responsibilities than those described above may be required to be undertaken from time to time and will be expected to be performed to as long as it is within the capability and level of the position.

**KEY CRITERIA**

What we need:

- Experience in WordPress CMS
- Experience in Graphic Design (Imagery or Graphics experience for social media)
- A proven track record of creating and writing engaging content and proven Marketing experience
- Experience in using Microsoft Office, Hootsuite
- Willingness to travel across London, Brighton, Luton, and Bedfordshire

What we would like, but not essential:

- Proven experience using photo and design editing software (e.g. Canva) and video editing software
- Experience using Adobe Photoshop and InDesign
- Experience in Multimedia creation, including video
- Relevant degree in Marketing, Social Media Marketing or Digital Marketing

**WORKING FOR US**

**Our Values**

Ambition - Eager to succeed and to accomplish as much as possible for our people

Empowerment - Giving staff and the people we support the tools, training, and information they need to achieve their potential

Transparency - Upfront and visible ab