Digital Marketing Coordinator

**A Little About Ooni**

Here at Ooni, we're passionate about our people. Since our humble origins as a team of 2 back in 2012, we now employ over 270 talented, creative and kind pizza lovers across the world. When you work here, you'll be joining a diverse team that values Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values, and we think it shows.

**About the Role**

As our new Digital Marketing Coordinator, you will be working closely with our SEM team on international digital marketing scale efforts. You will play a key role in optimising existing campaigns and building new ones on our SEM channels. You will be supporting various team members with essential in-market research and helping the wider marketing team with campaign implementation.

Ooni has a hybrid approach to work, with a minimum of 3 days a week (Tuesday to Thursday) at our office at Edinburgh Park.

**What you’ll do**:

- Execute new and existing digital marketing campaign optimisation and implementations
- Work closely with the SEM team on Google Ads (search, shopping, GDN, PMax, YouTube, Demand Gen), and Microsoft Ads
- Implement digital media campaigns and assist with marketing campaign strategy
- Stay up-to-date with the latest trends and innovations in digital marketing, particularly in the SEM space, and propose creative strategies to implement them
- Manage the budget allocation and pacing of campaigns, ensuring maximum returns aligned with our targets
- Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating and presenting comprehensive reports
- Support various research needs on the Performance marketing team, potentially including digital consumer research
- Work on optimising product feeds across multiple markets using Rithum and/or Google Merchant Centre
- Work with various teams to ensure consistency in all communications

**What we’re looking for**:

- 2+ years experience working in SEM - Google ads specifically
- Direct experience in creating and managing campaigns on SEM channels such as Google Ads (search, shopping, GDN, PMax, YouTube, Demand Gen), and Microsoft (search and shopping).
- Ability to present data in team settings in person or via Zoom
- A good understanding of product feeds and key principles of operating them using Merchant Centre
- Are an intermediate user of GA4 and can understand and interpret the data in meaningful ways
- You’re familiar with research tools such as SemRush
- You’re able to build paid campaigns from scratch when provided with the guidelines
- Excel and Google Sheets are your best friends.
- You’re able to both work independently and with the team
- You are comfortable with a fast-paced working environment that allows flexibility
- Experience using Looker Studio is a plus
- A keen eye for detail, especially when it comes to spotting trends and anomalies in campaign performance data
- A proactive approach to identifying growth opportunities within existing campaigns and suggesting data-driven adjustments
- Solid understanding of key performance metrics like CPA, ROAS, CTR, and how they fit into larger business objectives.
- Strong organizational skills, with the ability to manage multiple projects and deadlines without compromising on quality.
- Fluency in another language such as German or French is a plus
- You’re excited to join an international fun and friendly team that loves knowing what your weekend plans are

**Why Ooni?**
- Go to YouTube and search “We are Ooni”. We’re super proud of our culture and think you’ll love it here too. Here are some other reasons:

- Work for an employer that cares about your well-being We’ve got an employee assistance programme which includes on-demand coaching and therapy sessions
- 35 days of paid time off per year, plus an additional 5-week sabbatical when you’ve been here for 5 years
- £500 every year to spend on your passion - whatever that may be
- £1,000 to spend on Ooni products each year, plus 50% discount on any other Ooni stuff
- We’re all about giving back. That’s why we offer five paid days to volunteer each year
- Continuing Education - we encourage our employees to use our learning platform to grow
- Great pizza every single day if you want it. Yep. Every single day. And we’ll teach you to become a pizza pro

Take a look at our website to learn more about our products, culture and values. If you like what you see, send in your CV with a cover letter to tell us why you want to come on board. We really like nice letters - especially ones that are personalised just for us - so please please please don’t forget that bit. We've never hired someone who didn't write us a nice letter. Except for Jeff... but he did a cool dance.