Head of Marketing Strategy

2 weeks ago

London, United Kingdom Western Union Full time

**Head of Marketing Strategy -** **London**
Are you a leader driven to develop innovative marketing strategies that create a transformative message for a global Fortune 500 company? Do you want to transform, define and execute a marketing strategy aligned with a global, Fortune 500 diverse group of products and services and customer needs? Join Western Union as Head of Marketing Strategy.

**Motivated by our values: purpose driven, globally minded, and trustworthy & respectful**
We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.

**Relentless pursuit of better**
You will play a key role in leading, designing, delivering, and evangelizing a comprehensive program of change to ensure the impact of Western Union marketing is globally optimized and maximized. You will oversee the customer loyalty, lifecycle experience, and measurement/analytics departments in this role. You will be accountable for achieving customer acquisition, engagement, and retention targets while cross-functionally collaborating with executive team leaders and business department executives to ensure alignment across programs. In addition, you will oversee and optimize investments to accelerate revenue, increase brand awareness, amplify the customer experience, and drive incremental customer acquisition for Western Union. Oversee a globally dispersed team and have experience leading and driving high-performing and high-impact teams. You will have an entrepreneurial mindset and bring fresh ideas on translating customer needs into a complete loyalty solution that includes program development, creative themes, communications, and strategy execution. You will assess performance and execute focused analysis to measure program results and provide actionable recommendations and insights to the c-suite.

For such a critical role, education or equivalent experience is required. Marketing, Communications, PR, Business administration, or related fields. MBA or advanced degree preferred with twenty or more strategic marketing experience with financial services and payment background—a minimum of ten years of management experience leading globally dispersed teams. Previous experience with lean and agile working methodologies is also desirable.

**Join us, and let’s connect the world**

We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

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