Marketing Executive

**Pall Mall**:
In 2010, Pall Mall was born, a family run business with a clear vision. Fast forward 14 years and we have massively developed the business, trebling our workforce and laying down clear and ambitious growth plans for the future. This year we were also recognised in the Sunday Times ‘Best Places To Work 2023’ list.

Our purpose is to provide on-demand, high quality private healthcare and cosmetic surgery that meets the needs and expectations of patients and our vision is to be recognised and respected as the most patient-centric private healthcare provider in the north-west, by providing our patients with the best possible care, treatment and outcomes.

**Marketing Executive**:
We are seeking a proactive and creative Marketing Executive to join our marketing team at Pall Mall.

**Qualifications**
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 2-3 years of experience in a marketing role, preferably within the healthcare sector.
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving abilities.
- Ability to work independently and as part of a team.
- Detail-oriented and able to manage multiple projects simultaneously.
- Familiarity with healthcare industry trends and regulations is a plus.
- Experience with public relations and internal communications is a strong advantage.

**Key responsibilities of this role include**:
**Campaign Support**:

- Assist in the planning and execution of marketing campaigns across various channels, including print, social media, and public relations.
- Coordinate with internal teams and external agencies to ensure timely delivery of marketing materials and campaigns.
- Employ creative thinking and initiative to share ideas with the wider team for larger scale brand campaigns and growth driver activity during planning phases.

**Content Creation**:

- Develop compelling content for various marketing platforms, including website, newsletters, and promotional materials.
- Write and manage the company blog, creating informative and engaging posts that highlight company initiatives, patient stories, and healthcare insights.
- Provide fresh thinking and generate engaging content to meet KPIs and drive channel growth.
- Use data insights to continuously improve and refine content strategies working closely with the Senior Marketing Manager.

**Internal Communications**:

- Develop and implement internal communication strategies to keep employees informed and engaged.
- Create and distribute internal newsletters, announcements, and other communication materials.

**Influencer and Patient Engagement**:

- Identify and engage with healthcare influencers to promote company services and initiatives.
- Book and manage the influencer process from start to finish.
- Develop and maintain relationships with patients to gather testimonials and stories for marketing purposes.
- Manage patient case studies which involves contacting patients and developing content for the relevant marketing channels.

**Market Research**:

- Conduct research to gather data on market trends, competitor activities, and patient needs.
- Provide insights and recommendations to inform marketing strategies and improve campaign effectiveness.

**Event Coordination**:

- Assist in organising and promoting events such as health fairs, webinars, and community outreach programs.
- Coordinate event logistics and support on-site execution as needed.

**PR Support**:

- Assist in managing public relations activities, including press releases, coordinating with media outlets, and managing media enquiries.
- Monitor media coverage and provide reports on PR activities.

**Performance Tracking**:

- Monitor and analyse the performance of marketing campaigns using various analytics tools.
- Prepare regular reports on campaign effectiveness and provide actionable insights for improvement.

**Collaboration and Support**:

- Work closely with the Senior Marketing Manager and other team members to ensure cohesive and integrated marketing efforts.
- Provide administrative support for marketing projects, including scheduling meetings, preparing presentations, and managing marketing materials inventory.

**We will**
- Remain a compassionate employer that values your skills and input to the business
- Recognise your successes
- Provide training and further development opportunities where applicable
- Give you the day off on your birthday (applicable on successful completion of probation period)
- Contribute to your pension
- Offer 25 days of Annual Leave in addition to National Bank Holidays
- Provide you with flexible benefits that can be adapted to suit your lifestyle, such as discounted food and shopping
- Remain committed to our company PACCT values and provide a safe and inclusive work environment
- Discounted Private Health Care and Treatment
- Medicash - reimbursement for your healthcare needs
- Hybrid working with clinics in