Interim Head of Media and Campaigns

7 days ago

London, United Kingdom Gamcare Full time

**Job Introduction**:
**Interim Head of Media and Campaigns**

**Full time - Maternity Cover - Fixed-term 6 months with possibility of extension**

**Salary: £71,007**

**London Head Office Based (minimum 3 days per week), with flexible working options**

**Closing date - Midnight Tuesday 11th March**

**Interviews - Week Commencing 17th March**

**About Us**

Founded in 1997, GamCare is one of the leading providers of information, advice and support for anyone affected by gambling harms. It operates the National Gambling Helpline, delivers free treatment services across multiple regions in Great Britain, and raises awareness about gambling harms through a variety of prevention-based programmes.

**The Role**

This is an exciting opportunity to join GamCare as we're recruiting maternity cover as an interim Head of Media and Campaigns to lead the initial work on our integrated marketing, communications and brand strategy. This role will work with us to strengthen GamCare's position as the UK's leading provider of gambling harm support and treatment through the development of sophisticated marcomms and brand initiatives that enhance GamCare’s reputation, drive service awareness, and help more people access the support they need.

The role will be instrumental in shaping GamCare's brand architecture and marketing effectiveness over the next six months, while maintaining our strong media presence. Working closely with GamCare’s Clinical Operations team, you will start the work to lead the development of integrated marketing campaigns that directly support our treatment services and Helpline. As a member of the Operational Leadership Team, you will drive strategic marketing decisions that deliver measurable outcomes and value for money across our services.

**About You**

**Maternity Cover Key Responsibilities**
- Initiate the work to lead and implement GamCare's integrated marcomms and brand strategy, ensuring alignment with clinical service delivery objectives
- Continue the work on a comprehensive brand review and refresh, with particular focus on increasing awareness of the National Gambling Helpline and treatment services
- Develop and start the implementation of advanced marketing effectiveness frameworks encompassing media strategy, brand tracking, and marketing mix modelling
- Create and deliver measurable media relations initiatives enhancing GamCare's profile as a trusted provider
- Champion marketing excellence across GamCare's strategic initiatives through sophisticated audience targeting and channel optimisation
- Build and maintain relationships with key journalists and media outlets to position GamCare as go-to experts on gambling harm

**Benefits You Can Enjoy**
- 33 days basic annual leave entitlement per annum (pro-rated for part-time colleagues) including bank holidays which increases with service
- A generous Pension Scheme - we contribute 6% and you contribute 2%
- Discretionary company sick pay from day one of service Employee Assistance Programme
- 24-hour support
- Supporting Statement Guidance.pdf
- Head of Media and Campaigns Job Profile.pdf

**Apply**

**Salary**

£71,007

**Frequency**

Annual

**Job Reference**

gamcare/TP/91/233

**Contract Type**

Fixed Term

**Closing Date**

11 March, 2025

**Job Category**

Communications

**Business Unit**

Policy and Communications

**Location**

London, United Kingdom

**Posted on**

25 February, 2025

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