Data Strategist

**Data Strategist - London, Midtown**

**The Company**:
Our client are a family of unique individuals delivering high-quality strategy, creative and production at speed. They have 14 years' experience, 70+ talented workers, and work with the most exciting entertainment and gaming brands in the world. They connectentertainment brands with their fans, to drive creativity, culture and commercial success. A virtuous circle they call ‘Brands powering fans, powering brands’.Their Clients include the mobile gaming giant, Supercell (Clash of Clans, Brawl Stars). The remitis player acquisition and retention, built around community listening and high-speed, high-quality content creation. They also work with the mighty Nintendo, creating TV, OOH and integrated marketing campaigns, for both hardware and software.

Our client are looking for an experienced **social & digital data strategist ** to join their strategy team.
- You’ll balance excellent technical skills with an eye for an insight, and an ability to work collaboratively with creative strategists to deliver insightful reports, content performance insights, campaign performance insights and deep customer understanding.And whilst a passion for gaming and entertainment marketing isn’t a must, it certainly won’t hurt
- Setting up and maintaining social listening & monitoring dashboards
- Helping deliver monthly, quarterly & annual reports full of insight & clear recommendations
- Setting KPIs, establishing benchmarks, targets & forecasts for organic & paid performance
- Assisting in the creation of content & campaign strategies tied to clear customer segments
- Helping drive increasingly effective creative with data-driven insights
- Writing Post Campaign Analysis (PCA) documents
- Parsing client data
- Assisting in new business pitches
- Training team members on all things data & delegating to junior strategists

**Essential skills**:

- Setup & maintenance of social listening & monitoring tools (esp. Netbase & Brandwatch)
- Working with data API tools (e.g. Supermetrics, Funnel.io)
- Native channel analytics (e.g. Facebook, Twitter, YouTube, Instagram, Tik Tok, Twitch, Discord, Steam)
- Web analytics (e.g. Google Analytics, Adobe)
- Setting up dashboards that deliver rich insight & are easy to use using data vis tools like Google Data Studio, Tableau, Power BI, Looker
- Advanced Excel and Google Sheets
- Use of specialist tools (e.g. Quantic Foundry, Newzoo, Game Refinery, App Annie)
- Secondary data gathering (e.g. YouGov, GWI, Google Trends)
- Setting up tracking for paid and organic content, often in tandem with Dev/Media teams
- Ability to interpret and summarise client data
- Confidence to measure what matters and avoid data dumps
- Ability to spot patterns and opportunities within data

**In return you’ll get**:

- The opportunity to develop your own skills in a fun, supportive environment.
- To work on big game titles in a fast-paced, exciting and ever-growing agency
- To work alongside extremely passionate digital natives, producing world-class work
- Early-finish Fridays in August & February
- Christmas and summer parties you'll want to post about
- Cycle to work scheme
- Birthdays off
- Volunteer days
- Access to Employee Assistant Programme (EAP)
- Flexible start times

**You will be looking to work in a dynamic environment and take pride in contributing to a team culture in which every member of the team is doing their best work and delivering high-quality.**
- **Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.**_