Digital Coordinator, Brand Protection

1 week ago

London, United Kingdom Burberry Full time

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

**JOB PURPOSE**:
As our **Digital Coordinator, Brand Protection**, you’ll be focusing predominately on the EMEIA region but in partnership with our global teams to identify, investigate and disrupt supply chains producing counterfeit Burberry merchandise, and to take down selling platforms retailing these products.

You will own the relationship with our third-party vendors who analyse marketplaces, fraudulent websites and social media platforms on our behalf, and will be responsible for training, guiding and advising on product identification, IP infringement and trends within counterfeiting.

**This Digital Coordinator, Brand Protection role is available on a full time, permanent basis and will be based in our iconic Horseferry Campus in Westminster, London at least 2 days per week.**

**RESPONSIBILITIES**:

- Reviewing, analysing and investigating counterfeit and infringing product within online marketplaces, websites and social media
- Managing the relationship and collaborating closely with our vendor partner, setting objectives and guidance aligned to our Global Brand protection strategy and training them on product identification
- Engaging directly with platforms, operators, anti-counterfeiting groups and other brands to collaborate on brand protection activities
- Conducting online OSINT (Open Source investigations) to identify high value targets for offline follow-up
- Updating Burberry’s Brand Protection database with research, analysis and trends to share reporting and updates with the global team, internal stakeholders and enforcement bodies

**PERSONAL PROFILE**:

- Experience in Intellectual Property enforcement, predominately focused on digital, online and e-commerce platforms
- Understanding of take-down procedures and enforcement of IP rights
- Knowledge in conducting OSINT investigations
- Fluent in English, both verbal and written
- Mandarin language skills useful but not essential
- Passionate about brand protection and trends, ideally within the luxury industry
- You are naturally inquisitive, with exceptional investigative skills and determination
- Collaborative while being able to work autonomously
- Extremely organised, high attention to detail and solution-oriented

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