Senior Digital Marketing Officer

**Senior Digital Marketing Officer**

**Hull**

**Salary: £**27,859 per annum**

**37 hours per week, 52 weeks per year**

The **Senior Digital Marketing Officer **will be responsible for developing and implementing digital marketing strategies to drive traffic to our website, generate interest in the college and increase student numbers. They will be responsible for the development and management of the college’s website and digital marketing activities that support the marketing strategy. This will include digital content, including written, graphic, video, and audio content.

**Hull College **provides high-quality education & training for school leavers & adults, offering a wide range of vocational study programmes, Apprenticeships & degrees.

As one of the largest vocational institutes of its kind in the region, we have one focus - to create careers, not courses. We pride ourselves on this approach & are committed to ensuring our learners acquire the relevant skills, knowledge, attitudes & experience to progress in life, whether that is to seek employment in the industry of their choice or step up to higher education & university.

While dedicated to delivering the very best experiences to our learners, we also extend the same commitment to our staff. We have worked hard to create an environment where all of our staff, no matter what their role, are empowered to inspire & support our vision to create better futures for the people of Hull.

**Responsibilities of our** **Senior Digital Marketing Officer**:

- Oversee the development, management and maintenance of the college website
- Create engaging content across multiple formats and channels
- Have strong digital research and analytical skills to inform strategies as well as reporting on campaigns and assessing success against goals (ROI / KPIs)
- Monitor competitor market trends, technology developments and industry best practice
- Be an ambassador within the college to support our digital transformation, driving and embedding the digitisation of the college’s brand and profile
- Work with external agencies and partners to deliver award winning, successful digital campaigns, ensuring value for money at all times
- Work closely with other members of the marketing team to inspire and create and engaging content across all mediums - video / audio / animation / graphic / written
- Deputise for the Head of Marketing when required

**What we’re looking for in our** **Senior Digital Marketing Officer**:

- Proven experience in a similar role, working in an education or youth-focused organisation
- Minimum of 3 years of experience in digital / social media marketing
- Proven experience in managing the development of website build and the use of CMS systems
- Strong working knowledge of SEO, PPC, and other digital marketing techniques
- Strong communication, interpersonal and organisational skills
- Strong analytical skills and demonstrable experience with data analysis and reporting
- Current experience of GA - knowledge and training up to GA4
- Demonstrable knowledge of all standards / regulations / expectations within the digital marketing arena from the point of view of a public sector organisation
- Ability to work independently and as part of a team
- Strong IT skills, including proficiency in Microsoft Office and databases

If you have the skills and experience, we are looking for and would like to join us as our **Senior Digital Marketing Officer **please click **‘Apply’** now, we’d love to hear from you

Hull College is committed to safeguarding children and vulnerable adults. All colleagues are expected to contribute to the delivery of their safeguarding strategy and values. In addition, these posts require the colleague to undertake an enhanced disclosure check by the Disclosure and Barring Service.