Digital Marketing Officer

3 days ago

Liverpool, United Kingdom Right at Home UK Full time

**Digital Marketing Officer**

**Salary: £28,000 to £31,500 dep exp**

**Hours per week: 37.5**

Would you like to be part of ?
- A company that makes a difference every day?
- A hardworking and ambitious brand that strives for excellence?
- A team of caring and supportive individuals that will help you succeed?

We are looking for an experienced Digital Marketing Officer to join our energetic and successful team at Right at Home UK. You will be a highly organised marketing professional looking to put your skills, knowledge and creativity to great use. This willbe a varied and challenging role to support planning, implementing and measuring a number of digital marketing strategies across the UK.
- Supporting the administration of our local and national marketing plans, with excellent planning and attention to detail to ensure activities are tightly controlled and key stakeholders are both involved and well informed
- Set up and manage Google Ads campaigns
- Use and understand data to track and analyse campaign performance on a regular basis
- Supporting Right at Home to identify and make continuous improvements to our marketing strategy and measure return on investment
- Planning, implementing and creating content for social media campaigns, plus analysing and reporting on campaigns and effectiveness of content
- Assisting in the production of ongoing competitor analysis and reporting
- Building relationships with key stakeholders to ensure campaigns land effectively across the business
- Supporting franchise owners to set up, manage and analyse digital campaigns across multiple channels
- Support franchise owners with using an enterprise CRM platform and updating website content
- Monitoring digital marketing campaigns with ability to feedback on performance using various tracking tools
- Basic understanding of SEO
- Managing third party relationships with printers, agencies and marketing suppliers
- Strong digital marketing experience (minimum 2 years) with the ability to demonstrate great commercial results through a range of campaigns
- Able to effectively prioritise when working under pressure
- Good working knowledge of digital marketing and social media platforms
- Ability to write and proof copy, ensuring content complies with brand guidelines, tone and key messaging
- Strong problem-solving skills with the ability to manage challenges on a day-to-day basis
- Good interpersonal skills and the ability to work effectively with people at all levels within the business
- Ability to prioritise and adapt quickly with flexibility towards tasks
- Exceptional verbal and written communication skills
- Holds a basic understanding of SEO
- Highly motivated, driven and an effective team player with a can-do attitude

**Highly desirable but not essential**:

- Knowledge of using Adobe software including InDesign, Illustrator and/or Photoshop
- Experience using CRM platforms such as WordPress
- Management of regional or national campaigns
- Use of Google products including Analytics, Google Ads, Data Studio Report and Tag Manager
- Marketing related, higher level qualification

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