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Marketing Officer
2 weeks ago
We’re looking for a Marketing Officer to support the Business Health Matters programme and deliver high quality marketing and communications support to the core team and a number of respected partners across the county. We are welcoming applicants with experience in all forms of marketing and communications such as digital, PR, events and CRM communications and from a wide range of backgrounds, cultures and experiences who share our values and are passionate about making a difference.
Reporting to the Marketing and Communications Manager, this varied role will provide essential marketing and communications support to the Business Health Matters programme. The role is a pivotal element of the future growth of the programme, which aims to create a healthier and happier workforce in
Lancashire for generations to come.
Part-funded by the European Union and the Government’s Industrial Strategy Challenge fund, this role will act as brand guardian for the programme, ensuring that European Social Fund branding requirements are adhered to.
This role will sit within the wider Active Lancashire marketing team with a specific focus on the Business Health Matters programme, though ADHOC support to wider Active Lancashire projects will be required.
**Applications**
To apply, please submit a **CV and cover letter** (of not more than one page), explaining clearly why you are interested in the role and suited to it (based on the person specification)
If you would like an informal discussion about the role, please contact Gemma Slater-Avery on 07809890140.
In addition, please provide the following information:
**Responsibilities**
Digital Marketing
- Responsible for the maintenance and continuous improvement of the BHM website to ensure a positive user experience.
- Management of the BHM social media channels sharing regular content that raises awareness of the programme
- Full management of paid digital marketing across social media and PPC channels as required.
CRM and Customer Experience
- Work with the Marketing and Communications Manager to develop an end-to-end communications plan for contacts within the CRM system.
- Regular liaison with the business engagement team to ensure leads and customers are regularly communicated with in a timely and professional manner.
Events
- Work with programme staff to deliver key events across the BHM calendar, including engagement events with workplace health champions.
- Provide support to the business engagement team by attending various networking events as needed.
- Attend external events to represent the BHM brand, including regional awards ceremonies and celebration events.
Campaign Management
- Full ownership of the BHM campaign calendar, including national awareness days and internal campaigns.
- Creation of online and offline content that is relevant and engaging for the programme’s target audience.
- Deliver regular reports on the performance of marketing activity to the project management team and on occasion, to the Executive Committee.
Stakeholder relationships
- Build and maintain strong relationships with programme partners so that consistent marketing and communications are delivered across Lancashire.
- Liaise with networks across Lancashire, including the BHM tutor workforce, to amplify programme messaging to new audiences.
- Be the lead marketing support for the ‘health’ work family at Active Lancashire and work closely with internal colleagues to ensure brand guidelines are adhered to and design support is given as and when needed.
- To conduct quarterly ESF branding and publicity compliance checks on Delivery Partners marketing collateral and channels to the satisfaction of the DWP Funding body.
PR
- Draft and circulate engaging press releases that communicate key programme messages and share successes with local businesses.
- Build strong relationships with local, relevant media who can amplify reach to the business community, such as Lancashire Business View and local newspapers.
- Support local delivery partners to engage their local media by assisting with case study and press release templates.
**Person specification**
Applicants will be expected to demonstrate these experience, skills, abilities and attributes.
Qualifications and training
- CIM qualification Level 4 or above (D)
Experience
- Minimum 3 years’ experience of working within a marketing role, in a business environment including managing organic and paid social media activity. (E)
- Experience of creating content with Adobe suite and Canva (E)
- Experience of using a CMS to ensure website content is up to date and relevant (E)
- Experience of running targeted paid digital ads on social media channels (E)
- Confidence in using a CRM system to deliver engaging communications to contacts and existing customers. (E)
- Experience of running PPC ads (D)
- Experience in leading internal and external engagement events (D)
Skills, knowledge and attributes
- Excellent communic
