Marketing Coordinator
3 days ago
**Job Summary**:
**Key Responsibilities**:
- **Market Research**: Conduct research into the industries we currently operate in, identify trends, new markets and potential opportunities while monitoring competitor activity.
- **Content Scheduling**: Creating a monthly content schedule including blog topics and social media posts, following up with research to establish engaging content for each one.
- **Campaign Coordination**: Assist in planning, developing, and implementing marketing campaigns across various channels (digital, print, social media, events and webinars).
- **Social Media Management**: Assist in managing our LinkedIn social media profile, including content scheduling, posting, and performance tracking.
- **Event Coordination**: Support the planning and execution of marketing events, trade shows, and webinars, including researching and planning new exhibitions and areas for growth.
- **Data Analysis**: Monitor and analyse the performance of marketing campaigns, market trends and report figures on a weekly and monthly basis.
- **Website Content**:Assist in creating and updating content across two websites, one e-commerce website and one lead generating website. This may include uploading blogs, creating and updating product information and implementing marketing collateral such as pop-ups and promotions.
- **Team Collaboration**: Work closely with external agencies as an extension of the marketing team itself, to complete projects and drive the marketing strategy forwards.
**Qualifications**:
- **Education**: Bachelor’s degree or college diploma in Marketing, Communications, Business, or a related field.
- **Experience**: 1-2 years of experience in a marketing role (internships or part-time experience considered).
- **Skills**:
- Experience using marketing software such as Mailchimp or HubSpot and B2B social media platforms such as LinkedIn.
- Basic knowledge of SEO, digital marketing analytics and marketing strategy with the ability to identify trends and advise next steps.
- Strong verbal and written communication skills with the ability to create and structure written content for publication.
- Strong organisational skills and attention to detail with the ability to prioritise tasks and manage workload.
- Creative thinking and problem-solving attitude.
- Ability to manage multiple projects simultaneously.
**Preferred Qualifications**:
- Familiarity with design tools like Canva, Adobe Creative Suite, or similar.
- Experience with content management systems (CMS) such as WordPress and Magento.
- Understanding of marketing automation and CRM systems such as HubSpot and Sage or similar.
- Familiarity with SEO tools such as Moz Pro, SEM rush, Google Trends and Rank Math SEO.
**Job Types**: Full-time, Graduate
Pay: £26,000.00-£28,000.00 per year
Additional pay:
- Yearly bonus
**Benefits**:
- Additional leave
- Bereavement leave
- Casual dress
- Company events
- Company pension
- Cycle to work scheme
- Enhanced maternity leave
- Enhanced paternity leave
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Lancaster LA2 6RH
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