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Programmatic Account Executive
2 weeks ago
Company Description
Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.
The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.
We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads - small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.
Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.
Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.
Job Description**
Role**:
This is an exciting opportunity for an eager Executive to join our lively, ambitious, and collaborative Programmatic team.
Starcom provide a full training program which includes direct access to all leading ad tech (Google, Amazon, The Trade Desk) and supplier partners. As you are exposed to all sides of the programmatic buying ecosystem, you will learn a diverse set of skills from strategy through to buying and activating digital media.
**Team/Department Profile**:
Starcom’s Programmatic Team is an integral part of the wider Investment Department, which collectively represents the Agency, and their Clients, in the Media and Technology Marketplace. Our goal is to provide a tech agnostic approach that allows us to match client needs with world leading technological capabilities and innovative media delivery.
We work closely with _Investment_ (Display and AV), _Planning_, and _Digital, Data and Technology_ teams, influencing and informing the planning of programmatic campaign plans; ensuring they represent the best interests of our clients, maximising their trading efficiencies and ultimately driving business results.
**Responsibilities**:
- Assisting the Account Manager and another Executive in managing your brands programmatic activity.
- Responding to, execute, manage, and optimise online biddable media campaigns for agency clients (e.g. exchange-based performance media, audience-based buying, brand awareness campaigns, etc.) both independently and in support of more senior members of the team.
- Maintaining and organise campaign-specific materials.
- Handling daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assisting in the development of client-facing campaign performance reports, providing insightful commentary, and using campaign learnings to inform strategic recommendations.
- Managing the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
- Traffic campaigns into technology platforms.
- Demonstrating diligence, attention to detail, and adherence to the campaign QA process to ensure accurate campaign implementation, pacing and performance.
- Generating and manage monthly billing and spend reporting.
- Participating in regular knowledge sharing sessions to share and learn new strategies for optimising and enhancing campaign performance.
**Qualifications**:
- Demonstrable interest in advertising and technology.
- Proficiency in Microsoft Office solutions, particularly Excel.
- Excellent communication and writing skills.
**Desired Attributes**:
- Highly organised and capable of working independently.
- Ambitious and eager to prove themselves within the programmatic field.
- Previous digital marketing experience is preferred, but not required.
- Strong analytical thinking and mathematical skills.
- Solid interpersonal and teamwork abilities and ability to work without supervision.
- Demonstrated critical thinking an
