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Category Manager

2 weeks ago

Dublin, United Kingdom Principle Full time

**Customer Marketing & Category Manager**

**Main Points**:

- Permanent opportunity
- Based in Dublin 2 - Hybrid working model 3 days office/2 days home.
- Salary will be within the range of €75,000 to €85,000 per annum.
- EMEA & APAC regions

**A little bit about the company & role**:
A global spirits company with an excellent portfolio of brands, from market leaders to craft spirits. This is a brand-new role in the company, reporting to the head of Activations with key relationships internally and externally.

The Category Manager will influence and increase off trade / retail distribution, shelf space, and excellence of shopper marketing execution. Focus on providing support to IMC’s where required and supporting the transfer of best practice tools and capabilitiesto Develop Markets.

**Sample of core duties & responsibilities**:

- Support and drive the category agenda by analysing and interpreting trends from category and shopper/consumer data and turn in to actionable insight in key customers, that support company strategy, focusing on Drive and Develop markets
- Category support for the off-trade key customers (over 50% of total business) and selective Business Development and On Trade support where required
- Work with the largest customers in the Drive Markets and support Develop Markets distributors to build and execute effective category development solutions based on sound consumer, shopper and customer insights that allow us to win at the point of purchasein Multiple Off trade and Smaller Convenience Stores.

**Your Profile**:

- Good understanding of Drive and Develop markets, On and Off Trade and their operation
- Significant Shopper Marketing & Category Management experience (essential) preferably Drinks or FMCG companies
- Commercial understanding - understands impact of decisions on profitability
- Understanding of brand-building strategies and marketing objectives
- Understanding of the spirits markets in EMEA APAC (desirable)

**Next Step.