Conversion Optimisation Specialist

Company Description**
Who are Experian?**

We are the world’s leading global information services company. During life’s big moments - from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers - we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximise every opportunity. We are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.
**Our approach to flexible working**

We care about work that works, whether that’s about where you work or adjusting your hours to fit better with your life. Our flexible working practices, including our hybrid working model where you can split your working time between the office and your home, support our belief that this balance brings long-lasting benefits for our business as well as ensuring that our people can balance successful careers with their commitments and interests outside of work. So that you can love where you work, please discuss what works for you with your recruiter during the hiring process.
**Accepting you, for you.**

We want you to feel accepted for who you are and to feel safe, valued and to help us build a culture of true belonging. Experian is proud to be an equal opportunity employer and we take affirmative action to create a more inclusive and equitable world of work. We are committed to equal employment opportunities regardless of age, disability, gender identity, marital status, race, ethnicity, faith or belief, sexual orientation, socioeconomic background, Veteran status or whether you’re pregnant or on family leave.

**Job Description**:
Experian is seeking a customer focused, data-driven **Conversion Optimisation Specialist** with a passion to improve our online user experience to join our eCommerce team. Within this role, you will support the UK&I Consumer Services division, with a primary focus on optimising our App experience for our Free and Paid products.

**Some of the key duties will include**:
**Test delivery**: own the delivery of the testing roadmap for our Free and Paid App products. Attend all agile ceremonies (sprint reviews, sprint planning, stand ups, etc.), ensure briefs are clearly defined with thorough acceptance criterias and keep a close handle on the development of assigned tickets.
**Test analysis**: closely monitor and analyse the performance of optimisation tests and produce thorough conclusion reports
**App performance**: rigorously monitor conversion rate performance across all commercial journeys on the Free App. Provide regular updates and analysis on the performance of key journeys in weekly trading meetings with senior stakeholders.
**Customer journey mapping**: support the eCommerce team to conduct quarterly customer journey mapping sessions that deep-dive into user behaviour - understanding customer pain points and areas for improvement.
**Project management**: oversee the end-to-end delivery of all prioritised optimisation tests.
**Collaborate with product teams**: keep close contact with the App product team to schedule the launch of tests and feature releases, as well as providing regular updates on test results and app performance.
**Test governance**: ensure all tests have Compliance sign off and follow regulatory processes before going live.

**Qualifications**:
We’re looking for someone who is passionate about championing the customer and keen to consistently identify opportunities to improve the customer journey and our commercial KPIs.
**Experience**
- Experience in a role that involves A/B testing
- Proven track record of improving conversion rates and customer experiences.
- Capable of managing multiple projects and prioritising appropriately.
- Experience of working with analytics tools (preferably GA) and session replay tools (preferably SessionCam)
- Experience in online trade would be desirable.
- Numerate and data driven.
- Can-do positive attitude with a strong work ethic.
- Excellent attention to detail and accuracy.
- Demonstrated ability to deliver projects from end-to-end.
- Confident and effective communication skills with the ability to engage with a wide range of stakeholders.

Additional Information**
Why choose us?**

Our colleagues’ health and wellbeing are a top priority for us, that’s why our reward, benefits and wellbeing programmes are designed so you can come to work feeling your very best self. Our benefits focus on health, money, and lifestyle so you can tailor your benefits to your own personal needs. Whether it’s your physical and mental wellness, getting to work or preparing for