E-commerce Executive

**Who are we ?**

We are FBC, Fox's Burton's Companies-And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We bake our incredible biscuits at eight bakeries across the UK, located at Ilse of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset. We also have offices for our supporting services in St Albans, Liverpool and Moreton. Together, we employ circa 5,000 amazing employees across all our locations.

We are currently the second biscuit manufacturer in the UK market with a strong ambition of becoming the number two biscuit manufacturer worldwide.

We are proud to be part of the Ferrero enlarged family: such a fantastic and successful business. The Ferrero Group operates in more than 50 countries, with products sold in over 170 countries, represented by almost 38.000 employees worldwide, and a consolidated turnover of €12.7 billion (2020-21).

Along with our fantastic brand portfolio, we also have long-term agreements to manufacture several sweet & savoury snacks across Mars, Cathedral City, Marmite, Jacobs, and LU branded products. In addition, we are proud to be a strategic partner for many retailer-branded products.

Our employees make our business special. With strong family values, we believe FBC is a more prosperous and fun place to work with when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each whilst meeting our business goals.

And don't forgetwork hard but play harder

**What does your typical day look like?**

Working closely with the FBC UK commercial teams to maximise opportunities in aligned dotcom retailers, ensuring promotions and range changes land on time and in full.

Optimising the shopper journey to increase conversion to FBC UK products through E-Perfect store creation and upkeep for each channel. Tracking online data and online media results to maximise FBC’s opportunities and provide recommendations for future growth.

Other key actions will be but not limited to:

- Maintain an E-Perfect store template for all products / Stock Keeping Units (“SKUs”) in each channel. Monitor through tools and trackers such as Profitero, submitting housekeeping to retailers merchandising teams and tracking the sales outputs.
- Support in booking online media across grocery multiples, filling out booking forms and liaising with creative agencies to create visuals. Tracking share gain, analysing Return on Investment (“ROI”) and insight reports through data provided by retailers and NielsenIQ.
- Attend webinars, conferences, read trade press and share relevant learnings to increase our E-Commerce understanding across the business, through regular updates to the wider FBC UK team on the landscape of online. Use these findings to help develop our future strategy and increase online participation ahead of that of the wider sweet biscuits category.
- Develop and maintain a strong relationship with agencies such as Brandbank in order to create additional content and optimised imagery that can be tailored across our portfolio and by channel

**What are the key ingredients needed for the role?**
- Strong analytical ability. You will need be / become competent at using all the data systems required (NielsenIQ, Kantar, Profitero, Data Impact).
- Can present insights from data simply and clearly, with actionable recommendations in a customer-ready format.
- Relationship-building, influencing and stakeholder management skills: business-to-business customers, internally & with our agencies.
- Entrepreneurial and curious
- One team cross-functional approach
- Strong commercial head and an understanding of retail customer & shopper requirements.

Location: Home worker with Batley Hub - some travel to other sites