Marketing Officer

**Marketing Officer**

**Job Type: **Full Time, Permanent

**Salary: **£27,852 - £29,439 per annum

**Location: **Preston

**The Role**

Our client is looking for a Marketing Officer to support the Business Health Matters programme and deliver high quality marketing and communications support to the core team and a number of respected partners across the county. The company are welcomingapplicants with experience in all forms of marketing and communications such as digital, PR, events and CRM communications and from a wide range of backgrounds, cultures and experiences who share their values and are passionate about making a difference.

Reporting to the Marketing and Communications Manager, this varied role will provide essential marketing and communications support to the Business Health Matters programme. The role is a pivotal element of the future growth of the programme, which aimsto create a healthier and happier workforce in Lancashire for generations to come.

Part-funded by the European Union and the Government’s Industrial Strategy Challenge fund, this role will act as brand guardian for the programme, ensuring that European Social Fund branding requirements are adhered to.

This role will sit within the wider company marketing team with a specific focus on the Business Health Matters programme, though ADHOC support to wider company projects will be required.

**Responsibilities**

Digital Marketing
- Responsible for the maintenance and continuous improvement of the BHM website to ensure a positive user experience.
- Management of the BHM social media channels sharing regular content that raises awareness of the programme
- Full management of paid digital marketing across social media and PPC channels as required.

CRM and Customer Experience
- Work with the Marketing and Communications Manager to develop an end-to-end communications plan for contacts within the CRM system.
- Regular liaison with the business engagement team to ensure leads and customers are regularly communicated with in a timely and professional manner.

Events
- Work with programme staff to deliver key events across the BHM calendar, including engagement events with workplace health champions.
- Provide support to the business engagement team by attending various networking events as needed.
- Attend external events to represent the BHM brand, including regional awards ceremonies and celebration events.

**Person specification**

Applicants will be expected to demonstrate these experience, skills, abilities and attributes.

Qualifications and training
- CIM qualification Level 4 or above (D)

Experience
- Minimum 3 years’ experience of working within a marketing role, in a business environment including managing organic and paid social media activity. (E)
- Experience of creating content with Adobe suite and Canva (E)
- Experience of using a CMS to ensure website content is up to date and relevant (E)
- Experience of running targeted paid digital ads on social media channels (E)
- Confidence in using a CRM system to deliver engaging communications to contacts and existing customers. (E)
- Experience of running PPC ads (D)
- Experience in leading internal and external engagement events (D)

Skills, knowledge and attributes
- Excellent communication skills, both written and verbal with the ability to write for different audiences and purposes. (E)
- Ability to meet multiple deadlines, with excellent organisational skills. (E)
- Outgoing, confident and friendly with a professional approach. (E)
- Demonstrate an ability to work cooperatively and flexibly with colleagues including undertaking appropriate administrative responsibilities. (E)
- Willing to undertake Personal Development. (E)