Digital Marketing Manager

2 weeks ago


Redditch, United Kingdom Lord Search and Selection Full time

**Health & Beauty - D2C & B2B** **To £50,000 pa + Attractive Benefits** **Location - Redditch (3 days per week)** **The Role** Responsible for developing and implementing compelling online and offline customer acquisition strategies and initiatives in order to profitably grow a passionate and well informed B2B and B2C global customer base. **The Person** The role calls for strong digital customer acquisition experience, gained within a dynamic, customer obsessed B2B and/or D2C environment. You will be an enthusiastic team player, who excels at really understanding your customers, their drivers and motivations, translating this insight into deliverable and profitable acquisition strategies and initiatives. Your experience should have included some or all of the following: - Analysing customer and competitor insights, identifying new customer acquisition opportunities, developing and implementing strategies to deliver brand & business objectives - Analysing the effectiveness of these strategies, constantly refining - Management of: - Paid (PPC) and Organic Search - Digital Media (display & video) - Affiliate and offline acquisition marketing channels - Social media strategy (including paid) - Website including - merchandising & optimisation of products, feature releases, A/B testing, creation & management of CRO strategy, content for acquisition activity (such as banners, campaigns, messaging, content, blogs) - Marketplace channels (such as Amazon) - Agencies and/or 3rd party solutions to support tactical activity - Marketing budget **The Company** A customer obsessed, award winning, market leader in the formulation and supply of high-quality health and beauty products to a global market. Keen to build upon tremendous critical and commercial success, they are looking to appoint a high calibre and entrepreneurial marketeer with proven customer acquisition experience, to join their ambitious marketing team and play a significant role their futurestrategic direction and success. **To Apply** So, if you are looking for a hugely enjoyable, high-profile and responsible role, in an exciting, ambitious market leader, loved by their customers and consistently recognised as "a great place to work" then look no further.



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