Events Marketing Executive
2 days ago
B2B Conferences & Events
- Global events & publishing company
- International Travel
**Events Marketing Executive - B2B Conferences & Events**:
**London - Hybrid working + International Travel**
**Base Salary up to
- 30K + Bonus + Benefits**
Great career opportunity for an experience b2b events marketer to join a global publishing and events company as an Events Marketing Executive, this marketing role is varied, rewarding and offers lots of career progression opportunities.
**What will you be doing?**
The Events Marketing Executive will deliver and drive multi-channel marketing strategies to drive audiences to attend the B2B events, awards and webinars. You will create integrated marketing strategies that focus on both digital and content channels. The Events Marketing Executive is responsible for delivering the marketing strategy on time and within the agreed budget. You will be responsible for ensuring the event information is accurate and up-to-date and together with your marketing colleagues ensure the group marketing targets and return on investment objectives are achieved.
The Events Marketing Executive tasks include:
- Management of the day-to-day marketing operations and marketing of the events, webinars and associated content.
- Produce, analyse and control the marketing campaigns
- Create marketing plans to enhance delegate acquisition, retention and sponsorship marketing
- Work with sponsors and the internal sponsorship sales teams to create sales opportunities and maximise sales opportunities
- Manage and review the progress of the marketing activities and share marketing reports to the team
- Effectively collaborate with internal and external stakeholders
- Monitor and report on marketing budgets
- Review and share findings on delegate numbers
- Prepare weekly reports
- Conduct & report post-event analysis
Who are you?
- Graduate with a marketing or similar degree
- 1+ year of experience in b2b marketing, ideally in commercial events marketing
- Excellent organisational skills with the ability to meet deadlines and prioritise your work
- Exceptional communication skills (spoken and written)
- The ability to analyse and report on marketing results
- Self motivated and enthusiastic to learn and develop your skills
- Can work well under pressure and meet multiple deadlines
- Appetite to learn new systems and processes as new technology becomes available
- Capable and successful in working independently and as part of a team
- Experience using HubSpot is essential and it would be useful if you have** **Google Analytics experience
Benefits:
- 25 days holiday
- Life Assurance
- Pension
- Private Medical Insurance, dental, eye care scheme
- Gym Membership
- Season ticket loan
- Buying extra days of holiday
- Cycle to work scheme
- Voluntary work days
- Training and development
**You can also follow us on LinkedIn**
**_ - _**
Jackson Barnes Recruitment delivers international recruitment solutions within the events, media and publishing sectors. Working with commercial and not for profit organisations and institutions. Jackson Barnes places from entry level up to MD in the following positions:
- Researchers
- Conference producers
- Event Marketing professionals
- Sales professionals - delegate, sponsorship and Business Development
- Event Managers
- Editors
We recruit for organisations in UK and overseas with success in London, Dubai, New York, Singapore and Australia.
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