German Marketing Executive

**Role Overview**

This role has specific responsibility for executing and supporting marketing campaigns and sales activities for Watco GmbH, as detailed in Watco’s annual marketing plan and in line with strategy as directed by the business and marketing management team.

As Marketing Executive, you will be responsible for providing general marketing support for our German business, including creating and executing a range of activities focused on customer acquisition, retention, and reactivation - across both offline and online channels.

**Key Responsibilities**

**Campaign marketing and activities**:

- Work with the wider marketing team and local sales team to identify, plan and execute specific campaigns to increase sales performance of product categories and ranges
- Provide marketing support and execution for specific campaigns and sales activities to generate traffic, enquiries, leads and customers
- To work closely with the Sales team to ensure sales follow-up, outbound and other activities receive the appropriate marketing input and support including performance reporting

**Social media, digital asset and content creation**:

- Manage social media accounts, creating and posting content and campaigns to drive followers and engagement
- Research new ideas and competitor activity to constantly develop and improve our marketing
- Ensure there is consistency in look and feel of all content created, in line with brand and tone of voice guidelines

**Search engine marketing and pay per click**:

- Support our PPC specialist on the ongoing optimisation of our paid ad activities across search and social channels
- Ensure product content is optimised for search, include SEO meta data and descriptive content to boost rankings
- Action recommendations for content improvement, identifying strong keywords for campaigns and monitoring competitor behaviour and content

**Web maintenance, content and performance**:

- Maintain and update our websites to ensure marketing assets, product and marketing content is up-to-date, accurate, regularly refreshed and optimised for search
- Manage and execute our web content plan to ensure product and marketing content (promotional landing pages, FAQs, advice articles, blog articles, and product content) is created and uploaded to the site to deadline
- Review website performance and participate in discussions and activities to drive engagement and conversion
- Execute regular website reviews and undertake “housekeeping” tasks to ensure web content is regularly refresh and up-to-date tasks

**Operational marketing**:

- Ensure new products are launched in accordance to go-live dates, including the creation and launch of associated assets, across all channels
- Operational management of products for marketing purposes, including information and assets in the Product Information Management system and on the website

**Marketing / direct-to-customer channels**
- Create, execute and report on marketing and sales activity for our online only-brand, working to build traffic, conversions and buyers
- Manage Amazon listings, content and paid advertising, to boost sales and revenue returns
- Identify and create all marketing support materials in both print and digital format

**Skills**
- Strong organisational skills, demonstrating effective time and workload management
- Ability to priories and work to tight deadlines
- Exceptional attention-to-detail
- Clear, concise and professional verbal/written communication skills
- Understanding of marketing channels and processes
- Analytical mindset with a good understanding of and comfortable working with data

**Personal style and behaviour**
- Approachable, adaptable, flexible and responsive
- A can-do attitude, able to work independently and as part of a team, delivering to tight deadlines
- A genuine interest and passion for marketing
- Creative, enthusiastic, keen to learn and develop

**Knowledge and Competencies**
- Minimum 12-18 month’s experience within marketing, ideally within a B2B environment
- Knowledge or understanding of KPIs and performance data
- Ideally, experience of social advertising, Google Ads and Analytics

**Other**
- German mother tongue with excellent written and spoken language skills
- High levels of fluency for spoken and written English

Pay: £25,000.00-£30,000.00 per year

**Benefits**:

- Company pension
- Employee discount
- Private medical insurance

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Ability to commute/relocate:

- Guildford: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- Marketing: 1 year (required)

**Language**:

- German (required)

Work Location: In person