Digital Marketing Officer

**Description**:
**Permanent contract, 37 hours per week, 52 weeks per year**

Are you ready to take the next step in your digital marketing career?

Bath College is looking for a creative and driven **Digital Marketing Officer**with a specialization in copywriting**to join our growing Marketing Team.

This is an exciting opportunity for someone looking to build their skills, producing excellent content that engages users whilst also performing on the SERP. Equally adept in both digital media and print, you’ll demonstrate a flair for creating content that informs, engages and converts.

Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.

**Key Responsibilities**:
As a **Digital Marketing Officer**, you’ll be at the heart of our digital presence — writing, editing, and optimising content for our websites, course guides, social channels, and printed materials. From shaping the structure of our course directory to drafting compelling content for campaigns, you’ll help us engage new students, employers and the wider community.

Working closely with the Head of Marketing and wider team, you’ll:

- Create engaging, student-focused copy for websites, blogs, news stories, and course guides.
- Optimise web content for SEO, accessibility and user experience.
- Adapt your writing style for both online and offline media, including posters and handbooks.
- Keep up to date with SEO trends, website performance, and new digital tools.
- Support design and content projects, ensuring everything reflects our tone of voice and brand.

This role offers fantastic opportunities to grow your expertise, with exposure to tools and techniques such as EEAT, keyword research, local SEO, content optimisation for search engines and generative AI, and campaign analytics.

**Please see attached for the full Job Description**

**Skills, Knowledge and Expertise**:
We’d love to hear from you if you have:

- A strong interest in digital marketing and copywriting.
- Proven experience writing for different platforms and adapting tone of voice for varied audiences.
- An eye for detail, with exceptional proofreading and organisational skills.
- A collaborative, flexible approach — able to manage deadlines and support colleagues effectively.

It’s a bonus (but not essential) if you’ve had exposure to keyword research, digital analytics, or campaign reporting.

**Please see attached for the full Person Specification**

**Why Join Us?**
- A chance to shape digital and print marketing that directly impacts student recruitment.
- Regular opportunities for professional development and training.
- A supportive, creative team environment where your ideas are valued.
- Work that genuinely makes a difference, promoting education and opportunities across our communities.
- We have a vibrant working environment with a stunning location in the centre of Bath and a rural setting in Radstock.

**Ready to Apply?**
- If you’re a motivated copywriter and digital marketer looking to take your career to the next level, we’d love to hear from you.

**Staff Benefits**:

- Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.
- One Selfie Day per year
- Contributory salary pension scheme (Local Government)
- Continuing Professional Development for all staff
- Laptop Salary Sacrifice Scheme
- Cycle to Work Scheme
- Private Healthcare Scheme
- £500 Refer a friend and earn a reward
- Subsidised cafes - at both campuses
- Employee Assistance Programme - Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)
- The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.
- Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.
- Discounted treatments at the Academy, Bath Campus
- Free parking at the Somer Valley Campus in Radstock

**About Bath College**:
Welcome to Bath College, a vibrant and successful College with two campuses, one in the centre of Bath and one in the rural setting of Radstock.