Marketing and Communications Assistant

MAC is a full-service global Contract Research Organisation (CRO). We also own a network of clinical research sites. Our mission is to serve with honesty and integrity to make an outstanding contribution to human health.

We are seeking to appoint a Marketing and Communications Assistant to join our busy marketing team in Blackpool (_travel to other MAC clinical sites for content/meetings, and remote working may be required from time to time_).

You will be joining a company that puts the needs and wellbeing of their people first, who are inclusive and who deliver exceptional service - together.

**KEY RESPONSIBILITIES**:
The focus of this role is to support the Patient Engagement team by using your creativity to design and implement engaging and targeted, integrated marketing campaigns to promote a wide variety of clinical trials and therapeutic areas.

You will support the Marketing and Content Manager with any marketing tasks and work with the Marketing Team and Patient Enrolment Team to achieve business KPI’s and ROI.

**KEY SKILLS, KNOWLEDGE AND QUALIFICATIONS REQUIRED**:

- Experience creating and managing organic social media campaigns and platforms, in line with performance objectives
- Some experience creating and managing paid social media and Google campaigns, in line with performance objectives
- Experience using platforms/tools such as Facebook, Instagram, Twitter, LinkedIn, Youtube and TikTok
- Demonstrate an understanding and competency in social media marketing
- Keep up to date with new digital marketing developments and drive early adoption
- Maintain an awareness of participant recruitment issues and deadlines
- Computer literacy - Word, Excel, Outlook, Adobe Acrobat
- Have excellent organization and communication skills with the ability to multi-task and prioritise workloads
- Experience in using software such as Adobe Photoshop, Premiere Pro/After Effects (or similar)
- Knowledge of lead generation and conversion principles
- Experience creating audience segments and developing targeted campaigns that deliver a targeted message and create affinity with the MAC brand/clinical trials
- Creative storyteller, able to write compelling content
- Be self-motivated, flexible, and adaptable
- Ability to work independently, without direct supervision and as part of a team
- Be innovative and creative, bring fresh ideas to the table
- Experience using social media automation software such as Sprout Social or Hootsuite

**DESIREABLE BUT NOT ESSENTIAL SKILLS/KNOWLEDGE**:

- Experience using Adobe Illustrator and InDesign
- Experience of shooting, editing, and creating graphics for video content (Youtube, social media)
- Knowledge of SEO and the best practices involved in making content optimised for SERP’s
- Knowledge and experience of Wordpress and optimising landing pages for lead generation
- Experience working with Influencers and their agents
- Knowledge and understanding A/B testing
- Knowledge and experience of more traditional marketing such as radio, out of home and TV.

**BENEFITS**:

- Competitive salary
- Private health Insurance
- Development opportunities
- Free onsite parking
- 25 days annual leave plus bank holidays (increasing in increments to 30 days after 6 years long service)
- Your birthday off work

**Job Types**: Full-time, Permanent

**Benefits**:

- Company pension
- On-site parking
- Private medical insurance

Schedule:

- 8 hour shift
- Monday to Friday

Ability to commute/relocate:

- Blackpool: reliably commute or plan to relocate before starting work (required)

Application question(s):

- Will you require sponsorship to work in the UK (now or in the future)

**Experience**:

- Digital marketing: 1 year (required)
- Marketing: 1 year (required)

Work authorisation:

- United Kingdom (required)

Work Location: One location

Reference ID: HR123