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Performance Marketing Specialist
2 weeks ago
Job Title: Performance Marketing Specialist
Job ID: 09786
Location: Hybrid - Split between London and Home Based
**Job Type**: Permanent
**Salary**: £27-32k
Industry: Education
Company:
One of the UKs leading IT Training providers are currently recruiting for a Performance Marketing Specialist, the role will be a hybrid split between their London office and home based. They are an established business with a reputation for innovation andcustomer focus, acquiring, nurturing and utilising the talents of young people. They are now recognised amongst the World’s Top IT Training Companies.
We are looking for a Performance Marketing Specialist to be part of a fast-growing, exciting business, and seize the opportunities that such an environment provides. You will have an excellent understanding of Paid Social campaign management and optimisationplus strong Paid Search & Programmatic Display knowledge. As well as a desire to learn and absorb new skills, you will have a drive to succeed and overcome challenges daily.
The role:
- Regular optimisation, reporting and presenting of campaign performance across paid social, paid search and display
- Analysing campaign results (from both multi and single channel campaigns) and related data (eg. competitor data) to identify opportunities and anticipate any issues that might lead to a lack of performance
- Using both company proprietary technology as well as managing the effective use of any third-party ad technology
- Working alongside other marketing specialists to operate as a team managing a portfolio of multi-regional campaigns
- Be on a constant quest for knowledge to develop expertise in your field. Take time to regularly research new platforms
Experience and skills:
- Minimum 1 years' experience and excellent knowledge of paid social marketing.
- A good understanding of key PPC, Social & SEO challenges
- A good understanding of CRO and UX, how they can impact conversion and CPA
- Advanced Excel skills with strong focus on correlating data sets & commercial forecasting
- Excellent report-writing, analytical and project management skills with acute attention to detail.
- Experience of online marketing data analysis and forecasting to CPA and Sales targets
- Highly motivated and able to work independently and as part of a team
- Able to work to deadlines and prioritise and manage time in a fast-paced working environment
- Excellent interpersonal, communication and negotiation skills
- A proven track record of proactively identifying business opportunities, problem solving and creative thinking
- Degree level education preferred and foreign language skills a bonus (German and Dutch)
If this sounds like a good match, then please get in touch ASAP as interviews are taking place immediately.
