Senior CRM Email Executive

7 days ago

Salford, United Kingdom Caramel Talent Limited Full time

**Overview**

Brand new and exclusive opportunity for a Senior CRM Executive to join an exciting, fast growth e-commerce business based in Manchester.

The company is in the health and wellness space, with products sold directly to consumer through a variety of e-commerce platforms, as well as via household name retail partners both online and in-store, globally.

In their fifth year of trading, the company is growing from strength to strength in both team size and numbers, which is why the Senior CRM Executive position is such a critical and important role for the business, and will be responsible for driving growthacross two brands.

**The Role**

The Senior CRM Executive sits at the centre of the marketing team and reports to the Head of Marketing. The core focuses of the role are the retention of the current customer base, improving user/brand experience and ultimately growing customer lifetimevalue (LTV).

**Responsibilities**:

- **Marketing Calendar** - Devise and deliver an online marketing calendar based on business/customer needs, trends, themes, topical events etc. You will be accountable for the day-to-day delivery of this calendar. We have customers around theworld shopping via a UK website, plus four international websites.
- **Trading, Performance, Reporting & Audits** - Take a leading role in the day-to-day delivery of website trading and performance. Ongoing monitoring of performance of key metrics and suggest/implement interventions as required. Audits of associatedapps, customer journey and various marketing platforms or cost and efficiency purposes
- **Idea Generation** - Research, critique and propose ideas of all sizes, on an ongoing basis, to improve metrics such as conversion, retention, AOV, LTV etc - as well as any other relevant areas (user experience, brand, loyalty etc).

**Requirements**:

- Experience using platforms such as Klaviyo and Shopify
- Experience within a DTC brand
- Experience within a start-up environment would be beneficial
- Interest in the health, wellness and nutrition space would be beneficial

**Location:Manchester** (4 days in office, 1 day work from home)

**Salary: £28,000 - £30,000 per annum plus extensive benefits**

**Benefits**
- Guaranteed minimum 5% salary increase year on year
- Flexible working hours
- Close to Manchester City Centre
- Free Breakfast provided
- Early Friday finish
- Fast growing company
- 28 days holiday plus bank holidays
- Free on-site parking

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