Mid-weight / Senior Strategist (Fmcg)

**Momentum Worldwide**

**Job title: Mid-Weight / Senior Strategist (FMCG)**

**Location: Manchester or London (Hybrid working)**

**Why you’ll love this job**

We believe that what a brand does is more important than what it says—we want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.

Being a Strategist at Momentum is fundamental to this ambition, You are the engine room, the eyes on the ground, the cultural commentators that ensure what we present and recommend doesn't just meet our clients expectations, but blows them away. Strategy requires the right balance of head and heart, client & audience. The stage is yours to change the game for us, our clients and most importantly their customers.

**Here’s what you’ll be responsible for as Mid-Weight / Senior Strategist**

Across Europe, we work with a range of exciting FMCG brands delivering innovative Shopper Marketing strategies that engage and captivate customers, whilst driving sales at the till point. We're now looking for a Mid-Weight / Senior Strategist with a track record in Shopper to play a key role in helping us shape this discipline for the future, and help our clients lead the way in connected commerce.

Shopper has seen a real shift since the pandemic arrived. This has resulted in changing shopping habits, which has allowed big FMCG brands to have more confidence and deliver long term strategic and tactical campaigns to global retailers both in-store and online.

As our work continues to evolve in this space we’re looking for a hands on, dedicated strategist to take the reigns on several major FMCG accounts and help grow existing relationships, as well as open new doors and growth opportunities within the exciting and fluid new worlds of omni-channel commerce.

The role will have a strategic focus on long term FMCG clients plus projects that come via the network or new business opportunities.

**Here’s what we’re looking for: Key experience and cred**entials**

As part of your role as / Mid-Weight / Senior strategist on the FMCG business at Momentum we're looking for someone who understands the key areas of our clients business and can deliver:

- Experience across FMCG, delivering strategic creative work for both FMCG & B2B brands, below the line. This includes experiential (in and out of store), social amplification, on pack promos, retailer engagement etc.
- Ideally worked on both global and local shopper campaigns.
- An understanding of and experience of working with UK retailers.
- Ability to build and maintain strong working relationships with clients and agency colleagues at all levels
- Solid written and verbal communication skills in English, with good working knowledge of Excel & PowerPoint in particular
- Experience in presenting to clients either in pitch situations or long term retained clients, providing strategic recommendations to grow their brands and business.
- Experience in measuring success of campaigns and ROI
- The ability to interrogate the brief, provide strategic recommendations and insights to direct the creative team

**Here’s who we’re looking for: Key characteristics and personality**:
Here at Momentum we firmly believe our success and growth are primarily down to the brilliant people we have across the business - and no where else is that more evident, than in the planning team.

So as much as 'experience' is important - having the characteristics is just as vital, if not more

We want Strategists with:

- **Natural Intrigue**: A love and interest in human beings and what informs and alters their behaviours and routines
- **Innate curiosity**: A want to know more than the obvious or what's in front of you. Exploring tangents and roads less travelled.
- **A genuine connection & interest in the culture around them**: Not an expert but someone who is on the pulse with the world around them and can observe seas of change and cultural patterns / shifts
- **Conviction and confidence**: To back and hang your hat on recommendations and direction - to stand firm when challenge arrive

If this sounds like a bit of you, then we’d love to hear from you

**Required Skills**:
Required Experience