Marketing Officer

**Who are Fair Ways and what do we stand for?**

Fair Ways is a leading children’s services charity based in the Solent, delivering Fostering, Education, Residential and Family services and cares for over 400 children, families, young people and vulnerable adults each year. Fair Ways is a great place to work. We are a team. We care about each other and are all committed to making a change to the lives of the young people and service users in our care. We will not apologise for calling our staff great, the best, or world-class. Our staff are at the core of our organisation and we celebrate them by shouting it from the rooftops

**Where and when do we need you?**

Fair Ways are looking for a Marketing Officer to be responsible for delivery of the marketing & fundraising strategy for the organisation. In addition to general administration, this will include supporting the delivery of relevant PR and Social Media, event management, grant bid and tenders, external donor activity and fundraising.

In this role you will be involved in exciting and rewarding things like:
**Basic Job Responsibilities**:

- **Leading in Strategic Marketing -** To assist in the design and delivery of strategic marketing business plans for a portfolio of Fair Ways services; through the undertaking of ongoing research, market tracking, competitor tracking and identification of the most effective routes to market in order to ensure that Fair Ways maintains consistent it its achievement of strategic priorities.
- **Specialist content creation and reporting -** To support in the implementation of print and digital campaigns across key channels. This will mean undertaking the creation of content in line with team objectives and the planned schedule of charity messaging in order to optimise impact. You will also report on results weekly, to inform and direct any suggested improvements ensuring engagement and consistency of messaging across platforms, both internally and externally.
- **Utilising your great communication skills -** To clearly communicate with internal and external stakeholders about their marketing initiatives and project metrics. This will be done via attendance at several specific working groups, undertaking regular marketing update meetings in collaboration with key stakeholders assisting in the planning and delivery of significant projects in the local community.
- **Supporting event coordination and associated promotional activity -** To assist with the smooth running of events providing marketing support. This will include support for internal events consisting of planning, setup, stewarding, photography and videography. This service will also be utilised by all services to externally promote the Fair Ways brand and attract business or aid organisational priorities.
- **Creating and maintaining engaging online platforms -**To ensure website content is current and refreshed across all Fair Ways web domains (Wordpress). To create new pages as required, editing all content to fit Fair Ways website template model and ensure strict timelines are adhered to. To agree changes as required and seek relevant sign off, ensuring that Fair Ways online presence remains current, engaging and representative of the charity and its initiatives.

**What are the required skills and experience are we looking for?**

**Essential**
- Substantial career experience in a relevant marketing role.
- An established portfolio of appropriate marketing experience including successful campaigns, Event management, social media management.

**Desirable**
- Relevant qualifications in the marketing field at degree level, or equivalent within a Marketing or Business Administration field.
- Knowledge or personal experience of the care sector

At Fair Ways, we care about your well-being, here is what we currently offer to our dedicated team:

- **Exciting Opportunities**: Participate in free staff lotteries with amazing prizes, such as £1000 holiday vouchers, weekends away, luxury hampers, £1000 fostering referral scheme and vouchers. Experience a workplace that celebrates your contributions.
- **Work-Life Balance**: Enjoy a Holiday Accrual Scheme, an extra day of annual leave as a ‘wellbeing day’ and the option to purchase additional holidays (up to 5 days). We value your time and offer flexibility to accommodate your existing commitments.
- **Health and Support**: Benefit from Simply Health, our health cash plan, and access to our Employee Assistance Scheme, providing emergency financial assistance and 24/7 counselling services. Access your salary when you need it with Early Pay - The ability to withdraw an amount of your salary early each month to assist with any unforeseen circumstances.
- **Growth and Development**: Unlock your potential with our Education Grant, offering funding for accreditation up to master's level. Engage in leadership courses to enhance your skills and progress in your career.
- **Wellbeing Matters**: Experience team-building days,