Digital Marketer

2 weeks ago

Maidenhead, United Kingdom Performanta Group Full time

**Digital Marketing Manager**

**Job spec**

Responsible for digital marketing activities to help build our online brand position, and promote our products and services whilst generating MQLs.

Duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. You will have experience in marketing and social media management. With a keen eye for detail and an analytical mind.

**Responsibilities**

Working closely with the Director of Marketing and in line with the wider marketing strategy, the Digital Marketing Manager will build and drive a digital marketing programme to; drive traffic to the corporate website, strengthen the brand’s online presence using digital and social channels, and acquire MQLs.
- LinkedIn Sponsored Update Campaigns
- ABM campaigns
- Employee advocacy to increase and maintain social engagement
- Assess and optimise digital activity to increase conversion rates and results
- Evaluate and improve the end-to-end customer experience across multiple channels and customer touch points
- Effectively measure and report on performance and ROI across all digital activities against KPIs
- Develop and set up lead nurturing campaigns using the marketing automation tool
- Maintain the website
- Support digital and live event planning, including; podcasts, webinars trade shows
- Identify the latest trends and technologies impacting digital marketing

**Requirements**:

- Bachelor’s degree in Marketing or similar field
- A minimum of 5 years’ experience in a digital marketing role
- Experience of using Marketing Automation tools and CRM such as HubSpot and Zoho.
- In-depth knowledge of social media channels, web analytics, and best practices
- Creative and analytical
- Excellent communication and interpersonal skills
- Keeps abreast of the latest trends and technologies in digital marketing

**Job Types**: Full-time, Permanent

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)
- Marketing: 3 years (preferred)

Reference ID: DMM UK

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