Digital Marketing Manager

4 hours ago

Maidenhead, Windsor and Maidenhead, United Kingdom Liberty Hive Full time

Please note salary and location

Location: Maidenhead, UK (Hybrid)

Reports to: Head of Marketing

Salary: £45k-£50k

Brand Manager for a Supplement product

Role Overview

We are looking on behalf of a dynamic and rapidly growing personal-care company with a portfolio of over 80 trusted brands across 90 countries for a strategic and creative Digital Marketing Manager to join their team in Maidenhead.

As Digital Marketing Manager, you will play a pivotal role in accelerating digital growth by leading organic social media, email marketing, seasonal promotional campaigns, and SEO for one of their fatest growig supplement brands.

This role requires a balance of creativity, analytical thinking, and hands-on execution—ideal for a candidate who thrives in a fast-paced environment and is passionate about building consumer engagement and driving measurable results.

Scope of Work

  1. Organic Social Media Marketing

  2. Develop and manage monthly content calendars across Instagram, TikTok, Facebook etc.

  3. Create engaging, educational, and wellness-focused content aligned with a supplement brand values.
  4. Collaborate with design and content teams to produce high-quality visuals and videos.
  5. Monitor community engagement, respond to comments and messages, and build relationships with followers.

  6. Track platform trends and propose timely content ideas (e.g., wellness challenges, product spotlights). Report on social performance metrics and optimize strategy accordingly

  7. Email Marketing

  8. Design and execute email marketing strategies to nurture customer relationships and increase lifetime value.

  9. Segment customer data for targeted campaigns (e.g., loyalty, product education, re-engagement).
  10. Ensure data accuracy and GDPR compliance.

  11. Analyze email performance and provide insights to improve retention and engagement.

  12. Promotional Campaign Management

  13. Plan and execute multi-channel promotional campaigns (e.g., Black Friday, New Year Detox, Summer Wellness).

  14. Coordinate campaign messaging, assets, and timelines across email, social, and website.
  15. Collaborate with product, design, and e-commerce teams to ensure campaign alignment.
  16. Monitor campaign performance and adjust strategies to maximize ROI.

  17. Conduct post-campaign analysis and present learnings for future planning.

  18. Search Engine Optimization (SEO)

  19. Optimize brands website and blog content for search engines.

  20. Conduct keyword research to support product pages and educational content.
  21. Produce SEO-driven articles and landing pages.

Recruitment Criteria

  • 3-4 years of experience in digital marketing, preferably in e-commerce, health, or wellness.
  • Native level English speaker with excellent English writing and communication skills
  • Strong understanding of organic social media strategy and content creation.
  • Hands-on experience with email marketing platforms (e.g., Klaviyo, HubSpot).
  • Proven track record of managing successful promotional campaigns.
  • Excellent communication, project management, and analytical skills.
  • A genuine passion for VMS (vitamin and mineral supplement)

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