Senior Paid Media Manager

2 days ago

City of London, United Kingdom BMS Performance Ltd Full time

Well-established fintech business who a Gartner Magic Quadrant Leader
- Business turnover of $60 million
- The company have grown 20% YOY
- Global Paid Media position - this is a brand new role
- Must be willing to get stuck in and tactically execute when required with the
- Paid Media role targeting global organisations
- Designing and managing the paid media strategy and campaigns to support customer growth
- Fantastic scope to grow and develop this role into a senior marketing position
- Ideal role for someone coming from the Tech/SaaS space
- £70-80k

**Responsibilities** for the position of Senior Paid Media Manager include:

- Responsible for defining the paid media strategy and execution across all channels
- Planning, optimising, implementing and managing all paid digital campaigns across various media channels
- Collaborate with the digital team to align the PPC strategy to ensure it reflects and complements the SEO and organic social strategy
- Alignment with the wider demand generation team to support their campaigns through paid media
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Working with agencies where applicable to support the wider paid media strategy
- Manage in-depth digital campaign analysis and reporting, as well as campaign optimisation strategies - from A/B testing to audience targeting optimisation
- Optimise paid digital spending to improve lead acquisition and conversion rate performance
- Build and manage reporting, dashboarding, and funnel analysis to provide learnings and recommendations on performance

To be considered for this role, **you must have the following**:

- 5+ years of paid digital experience in a B2B business
- Experience running paid media in-house
- Knowledge of Google Ads, LinkedIn, Facebook and Twitter Advertising, Display and Retargeting
- Ideally, experience in the financial services industry
- Experience working within a SaaS or Tech business
- Good people skills to build relationships with the team and other stakeholders
- A self-starting attitude and desire to progress within the organisation

**The Company**: The company were formed 20 years ago and has continued to grow from strength to strength. This is the perfect opportunity for someone to take the market a very exciting proposition, utilise the expertise, data and tech fromthe wider business and scale the organisation as one of its key leaders.

They are currently going through a hiring phase of more recruits for the marketing and sales, and events teams. This is a great time to join.

This Senior Paid Media Manager role is an integral position in the business to support business objectives being hit. This is for someone with the strategic nous and desires to get their hands dirty and be part of growing this specialist part of the business.

**The Package for Senior Paid Media Manager**
- Salary: £70,000 - £80,000

**Location**: The Senior Paid Media Manager position will be based in Central London.

BMS Performance have spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

If you have recently met with a BMS Consultant at our London office, don't hesitate to contact them directly to discuss this opportunity.

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