Marketing Executive

4 days ago

Basingstoke, United Kingdom ICS.AI Limited Full time

**Marketing Executive**

ICS.AI, the UK’s leading provider of Artificial Intelligence (AI) Transformation for the public sector, is on the lookout for a dynamic Marketing Executive to join our marketing team. As a Microsoft partner, our standards of work are high, and mirror the excellence of our conversational AI Assistants which achieve Human Parity Performance for our customers. AI truly transforms the way organisations solve problems, and with the recent advancements in Generative AI and Copilot technology, it’s never been a more exciting time to join the industry. We lead with innovation, and we want you to be a part of it. Join the AI revolution.

**Role Overview**:
We’re seeking a proactive Marketing Executive to help amplify our brand and educate the market on the power of AI transformation. Your role will be integral to our marketing team, coordinating a busy events schedule, delivering captivating content marketing campaigns across channels, and elevating ICS.AI’s brand as the premier provider of public sector conversational AI. You’ll be a champion of a digital-first mindset, ready to hit the ground running and contribute to our ambitious growth plans. An affinity for AI and its potential to support the marketing team is essential.

This is a great opportunity to gain experience across the marketing mix and grow your marketing experience in a small but growing innovation led organisation.

**Your Responsibilities**:

- Support the Chief Marketing Officer to generate leads and achieve business objectives
- Coordinate a calendar of regular webinars and external events - from planning to delivery and follow up
- Maintain a content marketing calendar that aligns with our key propositions and sub-sectors, and oversee content distribution across digital and offline channels
- Support the sales team to nurture our lead pipeline through targeted thought leadership content distribution, using account-based marketing strategies
- Support the creation of sales enablement resources - product datasheets, whitepapers, videos, PR and customer advocacy
- Own the outputs across our social media and paid media channels, translating content into engaging social campaigns
- Manage the maintenance of our website including posting blog content, editing pages and reporting on website analytics
- Evaluate and report on marketing campaign success and identify areas for improvement
- Translate marketing content into visually creative assets (Canva/Adobe) to support campaigns

**Rewards**:

- Salary £25k
- Flexible and remote working options
- 3% pension
- 25 days holiday
- Private medical
- £100 p/m work from home allowance
- Quarterly company fun days

You must live and have the right to work in the UK. While the role is remote based, the ability to travel to our Basingstoke Head Office for running webinars once a month would be beneficial.

Join us at ICS.AI and seize the opportunity to shape the future of AI in the public sector.

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