Digital Content Editor

2 weeks ago

Bristol, United Kingdom Bupa Dental Care Full time

**Digital Content Editor**

**Bristol/Hybrid working**

**Job Purpose**:
The Digital Content Editor will support the development and implementation of the Bupa Dental Care website content strategy to drive engagement and conversion from target audiences.

**The Role**:

- Support the development of a content strategy for all Bupa Dental Care brands and to lead on delivering this, alongside the overall marketing strategy.
- Proofread and edit content, ensuring it follows the brand guidelines and legislation, has purpose and is consistent in brand messaging
- Ensure all-around consistency (style, fonts, images, and tone)
- Make recommendations for content development in co-ordination with SEO and business goals, general and keyword specific and translate recommendations into actionable campaigns
- Research markets and industries to compare and create content that is innovative and original
- Work closely with wider team [internal and external] to review and analyse the group websites for content optimisation and improvement purposes.
- Plan and execute regular content in line with the strategy to support all channels, including video, blog content, articles, press releases, practice TVs, posters, radio ads, social posts and ads, etcand report on success
- Manage the website inbox and ensure practice updates are actioned within defined SLAs
- Link building - Work with the team to implement an outreach programme to generate high quality links to our brand websites
- Support brand campaigns, products and propositions from a content perspective
- Manage the digital element of integration of new acquisitions creating a website presence for all new practices
- Use Google Analytics, GSC, SEMRUSH, Ahrefs, Stat and other reporting tools to monitor and evaluate digital performance and make recommendations for improvements and report on campaigns
- Work collaboratively with Regional Marketing Managers, Area Managers, Practice Managers and other members of the team to deliver on local marketing plan

**Qualifications, Training & Experience**

**Essential**:

- Educated to degree level, or equivalent
- 3+ years content management experience - supporting on implementing a content strategy
- Excellent working knowledge of SEO
- Solid technical understanding of website systems - experienced in using Sitecore CMS
- Intermediate HTML knowledge
- Good communication and presentation skills
- The ability to report on success metrics and ROI using Google Analytics, Google Search Console, SEMRush and similar tools
- Works effectively in a fast-paced environment
- High attention to detail
- Excellent written English
- Strong project and people management skills
- Ability to recommend changes/ways of working
- A creative mind, with an eye for detail
- A good problem solver with a positive, can-do attitude

**Salary and benefits**:

- A competitive starting salary with annual reviews
- Free personal development courses
- Career opportunities to move into other roles or other parts of Bupa
- Contributory pension scheme
- Discounts in over 7000 retailers with My Bupa Perks
- Savings on Dental and Travel Insurance
- Earn up to **£3,000 per referral** in our employee referral scheme
- Discounted gym membership
- Cycle to work scheme
- Plus many more

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you

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