Brand Manager

**Location**: Hull, East Riding of Yorkshire
**Contract Type**: Permanent
**Hours**: Full Time
**Salary**: Starting from £38,000 per annum
**About the role: **

Brand performance and campaign ROI analysis is vital to this role along with commercial product management, analysis, and recommendations for AAK Foodservice's total sauces product category.Key part of the team responsible for identifying new products and product categorises to stretch your brands and AAK's product portfolio. Developing the business case, working with CI to develop the product range, and creating and delivering the go-to-market strategy, marketing collateral and activation programmes. Alongside brand management, the role also involves supporting the Global Marketing Director to deliver our Sustainability strategy, focusing on our plastic packaging strategy within the UK.
**Responsibilities: **
- To work with the marketing team to develop and deliver the foodservice and retail marketing strategy, working to a budget and deliver marketing that has a real impact to the business.
- Manage and develop brand identity (vision, mission, goals, and strategies) to create a lasting impression among customers, improve product sales and market share.
- Responsibility for the implementation and delivery of brand strategy into brand plans, brand positioning, traditional and digital marketing initiatives, and integrated campaigns
- Manage packaging design and branding as well as brand relaunches including full packaging design updates.
- Management of the product portfolio across your brands
- Identify new products and new product categories for the business and your brands creating concept ideas and business cases from market insight right through to implementing go-to market strategies and ROI monitoring on new products / ranges launched
- Delivering key initiatives within AAK Foodservice's sustainability and plastic strategy
- Liaise with our marketing agencies and other 3rd parties over brand strategy and campaign development
- Support the sales effort within AAK strategic customers and strategic customers for brands including assisting with marketing support and attending customer presentations, wholesaler team training and exhibitions.
- Track, report, and analysis brand performance with understanding on ROI on campaigns to drive brand growth and identify opportunities for growth.
- Track, report, and analysis of private label sauce category performance, identify opportunities for growth and recommendations on category
**About you: **

You should also possess the following skills and experience:
- Excellent brand management experience including creating brand strategies and marketing campaigns with clear objectives, strategy and tactics.
- Creative flair for marketing communications is required.
- Organised, proactive, customer- and service-oriented, problem solver
- Performance driven, good analytical skills
- Excellent project management skills
- Strong communication and presentation skills.
- Experience will be in FMCG or food and beverage production in either B2B, B2C or both is desirable.
- Educated to degree level in Marketing, Business Studies or equivalent
- Able to build and maintain strong working relationships, internally and externally.
- Proficient on all Microsoft packages.
**In return AAK offer: **
- Permanent contract
- 10% non-contribution pension.
- Bonus scheme.
- UK Healthcare scheme.
- 25 days holidays plus bank holidays.
- Group life cover.
- Group income protection scheme.
- Ride2Work scheme.
**About AAK **

Everything AAK does is about Making Better Happen. We specialize in plant-based oils that are the value-adding ingredients in many of the products people love to consume. We make these products better tasting, healthier, and more sustainable. At the heart of AAK's offer is Customer Co-Development, combining our desire to understand what better means for each customer, with the unique flexibility of our production assets, and a deep knowledge of many products and industries, including Chocolate & Confectionery, Bakery, Dairy, Plant-based Foods, Special Nutrition, Foodservice and Personal Care. Our 4,000 employees support our close collaboration with customers through 25 regional sales offices, 15 dedicated Customer Innovation Centers, and with the support of more than 20 production facilities. Listed on Nasdaq Stockholm and with our headquarters in Malmö, Sweden, AAK has been Making Better Happen for more than 150 years.
You may have experience of the following: Brand Manager, Brand Marketing, Brand Identity, Brand Marketing Manager, Brand Executive, Senior Marketing Executive, Marketing Manager, Brand Development, Communications Officer, Communications Manager, etc.
REF-205710